Sales Manager – Industrial Coatings

$90,000–$100,000 Base Salary + Commission

• Must be located within a reasonable commuting distance to Cambridge, Ontario

About the Role

Our client is seeking a hands-on Sales Manager / Technical Sales Leader to drive revenue growth while building and developing a high-performing technical sales team.

This is a player-coach role, combining direct industrial sales with sales team leadership. You will lead a team of three Technical Sales Representatives while maintaining responsibility for strategic accounts and unassigned territories.

This position is critical to scaling the business while maintaining a culture of technical excellence, integrity, and execution.

Key Responsibilities

Sales Leadership & Team Management

Recruit, hire, onboard, train, coach, and develop Technical Sales Representatives

Set clear expectations for territories, targets, and performance metrics

Conduct ride-alongs, field coaching, and performance reviews

Hold team members accountable for results, professionalism, and values

Make personnel decisions, including promotions, corrective action, and terminations

Build a sales culture focused on accountability, learning, and execution

Direct Technical Sales (Player-Coach)

Actively sell industrial paint systems, coatings, equipment, and related solutions

Manage and grow strategic accounts and non-assigned territories

Identify customer needs and recommend technically sound, cost-effective solutions

Conduct on-site evaluations, system specifications, and technical presentations

Support complex or high-value opportunities alongside sales team members

Build strong relationships with customers, suppliers, and partners

Sales Strategy & Business Growth

Partner with senior leadership to develop and execute sales strategies

Assist in defining territories, market focus, and growth priorities

Track pipeline activity, forecasting, and sales performance metrics

Identify new markets, applications, and expansion opportunities

Provide market intelligence on customer needs, competitive activity, and product trends

Technical Expertise & Customer Support

Serve as a technical resource for customers and internal sales teams

Support system design, troubleshooting, and performance optimization

Stay current on industrial coatings technologies and application methods

Coordinate with operations, engineering, and suppliers to ensure customer success

Our Values in Action

Keep Learning

Continuously develop technical, sales, and leadership skills

Encourage professional growth across the sales team

Do the Right Thing

Act with integrity in all customer, employee, and supplier interactions

Balance short-term results with long-term trust and sustainability

Get Stuff Done

Take ownership and move quickly

Solve problems, remove obstacles, and follow through

Deliver results with accountability

Qualifications

Required

Proven experience in industrial sales , ideally within coatings, paint systems, finishing equipment, or related environments

Strong technical aptitude with the ability to explain complex systems

Demonstrated ability to sell and lead simultaneously

Experience hiring, training, and managing sales professionals

Excellent communication, presentation, and relationship-building skills

Willingness to travel up to 50% , including overnight travel

Preferred

Experience selling capital equipment or engineered systems

Background in industrial finishing, coatings, or automation

Experience working in a small, entrepreneurial, or growth-focused organization

Key Performance Metrics

Revenue growth across assigned and unassigned territories

Sales team performance and development

Pipeline strength and forecast accuracy

Customer satisfaction and retention

Cultural leadership and values alignment

Why This Opportunity

This is not a desk job and not a pure management role .

This is a leadership opportunity for someone who wants ownership, enjoys working directly with customers, and knows how to build and drive a high-performing technical sales team.

How to Apply

Prime Management Group Inc. will be accepting resumes on behalf of our client.

For more information, please contact:

Jay McKillop ,