Digital Media Specialist

About Business and Technical Training College Inc.

Business and Technical Training College Inc. is a private career college committed to delivering high-quality, industry-focused education and training programs. We emphasize student engagement, professional development, and innovative digital outreach to strengthen our presence within the community and across the region.

Job Overview

We are seeking a motivated and creative Digital Media Marketing Specialist to enhance the College's digital footprint and outreach initiatives. This role requires the ability to work under pressure, manage competing priorities, and adapt quickly in a fast-paced academic environment.

This posting is for a currently vacant position at Business and Technical Training College Inc.

Duties

• Create engaging digital content, including short videos, reels, and shorts for platforms such as Instagram, Facebook, YouTube, and TikTok
• Plan, record, edit, and publish promotional and informational video content related to college programs, admissions, and campus activities
• Coordinate with creative teams to produce compelling graphics, videos, and visual content using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools
• Respond promptly and professionally to inquiries, comments, and messages across all social media platforms
• Design, write, schedule, and maintain email marketing campaigns, including newsletters, announcements, and promotional communications
• Conduct market research to identify digital marketing trends, audience behavior, and competitive positioning
• Utilize SEO best practices and keyword research to optimize digital content, improve search engine rankings, and increase organic reach
• Coordinate with admissions and academic teams to ensure messaging is accurate, compliant, and timely
• Monitor campaign performance and engagement metrics to improve reach, conversion, and brand visibility
• Represent the College at various events across the region to enhance branding, community engagement, and institutional presence
• Manage multiple tasks simultaneously and work under pressure to meet strict timelines and institutional deadlines

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Minimum 3 years of relevant experience in digital media marketing or social media management
• Demonstrated ability to work under pressure in a deadline-driven environment
• Strong understanding of social media platforms, SEO fundamentals, and digital branding strategies
• Excellent written and verbal communication skills
• Excellent written and verbal communication skills with the ability to craft compelling messages tailored to diverse audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Preferred Qualifications (Assets)

• Digital Media Marketing Certificate or related professional certification
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
• Proficiency with Adobe Creative Suite, Canva, CapCut, or similar content creation tools

Why Join Business and Technical Training College Inc.

• Opportunity to contribute to a growing, student-focused educational institution
• Hands-on role with meaningful impact on branding and student recruitment
• Supportive, collaborative, and professional work environment

How to Apply:

Interested candidates are invited to submit their resume and cover letter. A portfolio or examples of digital media work will be considered an asset.

Job Types: Full-time, Fixed term contract

Contract length: 12 months

Pay: $38,500.00-$42,500.00 per year

Benefits:

• Discounted or free food
• On-site parking
• Paid time off

Application question(s):

• Do you have any professional experience creating Social Media videos ?

Education:

• Bachelor's Degree (required)

Experience:

• Digital marketing: 3 years (preferred)

Work Location: In person