Senior Marketing Specialist

OTT Financial Group is the parent organization of a group of financial services and investment companies. We leverage cutting-edge fintech innovations to bring excellent financial advice and best-in-class wealth management to our customers and business partners. Empowering 10,000+ merchants and hundreds of thousands of individual clients across Canada, we are the home to a wealth of expertise in forex and securities trading, mobile and cross-border payment, and real estate investment.

We are seeking a Senior Marketing Specialist with strong experience in brand strategy, creative planning, and integrated marketing campaigns. This role focuses on conceptualizing and planning marketing initiatives, rather than direct digital execution. You will play a key role in developing brand narratives, designing campaign concepts, and managing cross-channel communications to strengthen the OTT brand presence. This is a full-time, permanent position based at our 1123 Leslie St, North York office.

What's in it for you:

• Competitive Salary: $60-80K base salary (depending on experience) plus performance bonus
• Premium benefits: comprehensive coverage, wellness perks, and generous paid vacation
• Leadership visibility: work directly with the senior leadership team and influence key decisions
• High-impact opportunities: take ownership of transformative projects that shape the company's growth trajectory
• Career advancement: clear path to expanded leadership roles in a progressive, high-performing organization
• Prestige & culture: modern offices with exclusive gym access, wellness programs, team events, and strong community presence

How you will contribute:

Brand Presence & Content Support

• Support brand presentation and content updates across key touchpoints, helping to structure information and clarify key messages.
• Coordinate with internal stakeholders and external partners to ensure timely preparation and delivery of marketing materials and content.
• Assist in improving content presentation and messaging to enhance clarity and user understanding.

Campaign Execution & Activation

• Bring hands-on experience in North American market promotion and take ownership of marketing execution initiatives.
• Drive marketing execution across social platforms, community channels, events, and partnership-related touchpoints.
• Apply practical experience engaging Chinese-Canadian communities, adapting messaging and materials to fit audience characteristics.

Community & Partner Support

• Support the execution of marketing activities and partnership initiatives, ensuring quality delivery and steady progress.
• Assist in coordinating and maintaining relationships with partners, community organizations, and vendors.
• Manage execution details and follow-ups for marketing activities to ensure smooth delivery and clear accountability.

Cross-Functional Coordination & Execution

• Work closely with internal teams and external partners to deliver marketing initiatives as planned.
• Track key milestones and execution progress, proactively flagging risks, dependencies, or items requiring decision-making.
• Support the Group Head of Marketing in coordinating marketing execution across business units.

What you bring to the table:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 5+ years of progressive marketing experience, with a strong track record in hands-on execution, campaign delivery, and cross-channel coordination.
• Hands-on experience in North American market promotion, including community-based initiatives, events, partnerships, and local activations.
• Experience engaging Chinese-Canadian / Chinese-speaking communities.
• Strong project coordination skills: able to manage timelines, multiple stakeholders, and deliverables with clear follow-through.
• Strong communication skills and sound judgment; able to work effectively with internal teams and external partners/vendors.
• Self-driven and accountable, able to take ownership and deliver in a fast-paced environment.
• Bilingual requirement: fluent in English and Mandarin (written and verbal).

Office Location: 1123 Leslie Street, North York

Schedule: Mon – Fri, 9:00am to 5:30pm

OTT Financial Group is committed to fostering an inclusive and accessible environment where all employees feel valued and respected, and where every employee can realize their potential. We are committed to providing reasonable accommodation, if required, and will work with you to meet your needs. We appreciate all applicants for their interest; however, only those candidates selected for an interview will be contacted.