Advertising Operations Specialist

**This is a remote position for candidates all over Canada. There is a chance we will move into an office in the GTA, however, we will always offer WFH employment.

If you love obsessing over CPMs, CPAs and, conversion, thumbstop and click through rates, can visualize and conceptualize scroll-stopping advertising creative, can spot a misconfigured Meta Pixel from a mile away, thrive on testing everything to drive results, then_ testing again_to get better ones,enjoy managing ad budgets and ROAS goals, are always ahead of the latest platform trends, features, and best practices, and want do it all from the comfort of your home office in sweatpants, then have we got the job for you

We are hiring a full-time Advertising Operations Specialist to strategize, write, conceptualize, build, and support on analyzing and optimizing mid/large budget ad campaigns across platforms like Meta and Google, to work under our Advertising Operations Manager and alongside the ads team, while collaborating with other service teams to execute our Full Circle Approach to Digital Marketing and drive measurable results for our Clients.

Founded in 2015, In Social is a 20+ person Shopify Plus digital marketing agency working remotely and based in Toronto. We do everything related to digital marketing including, but not limited to; paid and organic social media, email/SMS marketing and automation, website design & development, influencer marketing, branding and design, Ecommerce & Amazon management, US-based fulfillment, and online customer service, for clients across the world in industry verticals ranging from skincare, apparel, beauty, restaurants, home décor, CPGs, baby products, health and wellness, real estate, accounting, and more.

Some of our clients have been featured in Vogue, Cosmopolitan, Forbes, Business Insider, and GOOP, are sold in major retail chains like Walmart, Target, and Loblaws, and one even hosted the White House Correspondents Dinner

WORK WITH US AND YOU WOULD BE:

• Researching, Strategizing & Planning Campaigns: developing Client advertising campaign strategies across platforms through researching and leveraging historical data, industry insights and trends, platform best practices, brand information and data, audiences and third-party integrations, while adding our special In Social magic, in order to reach client advertising KPIs and revenue goals
• Writing & Editing Advertising Copy: using campaign strategies and plans, as well as platform features and tools, to develop, write, and edit ad copy for various advertising channels that drive action and conversion
• Visualizing, Conceptualizing, & Building Creative: producing advertising image and video concepts and assets by applying data and best practices to design templates, storyboards, and Figma components, while working with our Design team and Organic Social team, to deploy beautiful, engaging, and results driven advertising creative
• Managing, Analyzing, Optimizing & Scaling: owning the performance of, and actioning on opportunities to improve our advertising efforts across campaigns and advertising accounts using tools like GA4 or TripleWhale, and working alongside the Advertising team and under the direction of our Director of Brand Strategy to identify or proactively catch and resolve issues, scale where appropriate, or introduce new advertising campaigns, ads, creative or anything else required to reach and exceed Client KPIs
• Testing, Testing, & More Testing: continually testing advertising variables such as target audiences, campaign types, bidding strategies, copy, creative, and everything and anything in between, to continually improve performance metrics across all advertising efforts
• Tracking, Budgeting, & Reporting: ensuring all advertising efforts such as strategies, audience testing, creative testing, bidding, strategies, et al are properly tracked for analysis and insight, while ensuring proper budget allocation across efforts, and compiling the information together for the Client in a way they can digest and understand
• Contributing to the Full Circle Approach: being a team player and collaborating across all service verticals to understand, adapt, strategize, and deliver advertising efforts that consider the entire customer journey, in an effort to deliver the best results possible to our Clients
• Continuous Improvement: always improving your skill set, knowledge, and performance through self-development, training courses, webinars, as well as collaborating with, and taking feedback from the Advertising Operations Manager and our Director of Brand strategy
• Task Coordination & Deadline Management: ensuring that all your project tasks are completed within time budgets and due dates, and collaborating with your Manager, the Account team and Project Managers to make adjustments to roadmaps if needed

TO WORK WITH US YOU SHOULD HAVE:

• 1-2 years of experience of running or contributing to the running of digital advertising campaigns across Meta & Google (other platforms are a bonus)
• 1-2 years of Ecommerce advertising experience (Shopify)
• Strong advertising performance analytical skills
• Excellent written and verbal communication and interpersonal skills
• Strong problem-solving and strategic thinking abilities
• Previous agency experience is a bonus and comfort working in a fast-paced, remote agency environment
• Attention to detail - be sure to include our codeword for this posting: isaos2025 (include this in your application so we know you read this)
• An appreciation for a super casual work environment, while still knowing how to be productive
• The need to enjoy your job

YOU WILL BE MEASURED AGAINST:

• Generating and improving key advertising metrics across campaign and account level such as; CTR, ROAS, CVR, CV, etc. (Quantitative)
• Increasing generated Client revenue attributed to advertising efforts (Quantitative)
• Flagging/solving problems related to content and messaging (Qualitative)
• Teamwork - everyone relies on each other for success (Qualitative)
• Bringing creative ideas, strategic thinking, and collaborative energy to the team (Qualitative)
• Your ability to be on, or ahead of trends and platform feature updates and bringing new ideas to the table (Qualitative)

WHEN YOU WORK WITH US, YOU GET:

• A comfortable work environment, being remote (forever) with a potential hybrid model addition (if you choose)
• A team that actually enjoys each other, support each others, and works collaboratively together
• Weekly stretch and game time (you won't be able to beat our boss at Mario Kart Tour, trust us)
• Events like summer retreats in Muskoka, winter holiday parties, murder mystery party nights, painting and drink making events, and whatever else you can think of
• Health spending account (benefits)
• 2 weeks vacation + 5 personal days
• Free swag (we have a store and a rewards program for said store: )
• Additional opportunities for bonuses based on trackable performance
• Opportunity for growth – we promote internally 95% of the time
• The chance to be creative, think outside the box, take risks, and do cool sh*t

WHAT YOU SHOULD KNOW IF YOU JOIN OUR TEAM:

• Trustworthiness is one of the most important attributes you'll need to be successful here
• We train intensely upfront so you can be confident and autonomous in your role
• Our female-led business is built to help women succeed without boundaries
• We are a proud 2SLGBTQIA+, BIPOC, and differently-abled allied agency
• We expect a lot from each other - and you should expect the same from us

If, after reading the above, this sounds like you, then we want to hear from you Please email your cover letter and resume to careers[at]insocial[dot]ca.

Job Types: Full-time, Permanent

Pay: From $60,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Paid time off
• Vision care
• Work from home

Education:

• Bachelor's Degree (preferred)

Experience:

• Digital Marketing: 1 year (preferred)
• E-Commerce: 1 year (preferred)

Language:

• English (required)

Work Location: Remote