Product Marketing Manager

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more

High-Level Overview

Benevity is looking for our next Product Marketing Manager who will have the incredible opportunity to co-lead the go-to-market for our Benevity product portfolio. With an impressive crew of more than 900 of the world's most iconic brands in our community, you've got a real opportunity to help grow our client-base and help us reach our moonshot In this role, you will partner with our Product, Sales, Client Success, Enablement and Marketing teams to strategize, position and market our solutions to drive sales, adoption and retention.

As a seasoned product marketer, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio. 

What you'll do

• Lead the messaging and go-to-market strategy for the Benevity Enterprise Impact Platform 
• Understand market trends, buyer and user persona development, sales playbook creation, and go-to-market planning
• Collaborate with product management, sales, customer success, and marketing to develop product positioning and messaging that resonates with our target buyers
• Develop the GTM strategy for new products and releases of existing products, and manage the cross-functional implementation of the plan
• Provide "Voice of Customer" insights to product management to inform product strategy
• Develop simple and compelling positioning and messaging to attract and convert prospects and drive engagement and adoption among current clients
• Partner with the marketing team to create marketing and communications as well as broader launch plans for new products and enhancements to drive awareness and adoption
• Own the development of internal and external communications for the Benevity Platform in partnership with Product and the Marketing teams
• Develop content for the Sales Enablement and Client Success teams that clearly articulates product feature value proposition, capabilities, competitive differentiation, and more
• Work with our website, content marketing, demand generation, brand, sales and customer success teams to ensure our product messages proliferate throughout the buyer and client journey

What you'll bring

• 5+ years in a similar role, ideally with most of the time spent in B2B software
• Proven ability to start with a complex problem, frame up strategic issues and identify key assumptions required to gather and analyze information resulting in GTM strategy
• Forges partnership with both sales and product to clearly define and align on value propositions
• Independent self-starter: ability to think clearly and manage multiple priorities in a high-growth, fast-paced environment while maintaining a professional demeanor
• Highly developed interpersonal and written/spoken communication skills
• Strong planning and communication and business writing skills; outstanding presentation skills
• Be both independent and a team player focused on excellence
• An analytical mind and a balance between a data-driven and an emotional approach to marketing (with a lot of common sense)
• Strong writing, editing, and content creation skills

Bonus Points

• Previous experience working with CSR, social impact, or nonprofits

We're not employees, we're Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you're valued for who you are and challenged to see who you can become …

It's time to join Benevity. We're so excited to meet you.

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there's no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it's for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn't a buzzword

Diversity, equity, inclusion and belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to