Product Marketing Manager

2 weeks ago

Toronto, Ontario, Canada Creative Niche Full time

Our client is a leader in global asset management and we looking to find them an exceptional
Product Marketing Manager
for a permanent role. You'll play a key role in shaping and executing go-to-market strategies for the firm's growing suite of investment products, including
ETFs, mutual funds, and alternative strategies
.

This is a exciting, growth-focused role designed to support the continued expansion of our client's investment marketing portfolio. You'll own the end-to-end marketing strategy and execution for fund launches, market commentary, and ETF content initiatives - partnering closely with sales, product, and compliance teams to deliver impactful campaigns that drive advisor engagement and business growth.

Key Responsibilities

  • Lead product marketing and go-to-market planning for new fund and ETF launches — from positioning and messaging through to campaign execution and sales enablement.
  • Craft compelling messaging and positioning that differentiates the firm's investment solutions, resonates with target audiences, and supports sales growth.
  • Collaborate cross-functionally with investment, sales, and product teams to translate complex financial concepts into clear, engaging content for advisors and investors.
  • Support the creation of marketing and sales collateral, including campaign assets, pitch decks, and advisor tools.
  • Oversee content development for fund launches, market commentary, product insights, and thought leadership, helping strengthen the firm's leadership in ETFs and active management.
  • Conduct research to understand customer needs, industry trends, and competitive positioning, using insights to inform and refine strategy.
  • Partner closely with compliance, legal, and product teams to ensure timely review and approval of materials.
  • Identify opportunities to enhance ETF and product marketing content franchises — bringing a strategic POV and fresh ideas to evolve existing playbooks.
  • Support top-of-funnel growth initiatives, focusing on awareness, education, and engagement across advisor and investor audiences.
  • Manage and mentor a team of three direct reports, fostering a collaborative, high-performance culture.

What You'll Bring

  • 5+ years of experience in investment or product marketing, ideally within an asset management or investment firm
  • Minimum 3 years of people management experience leading marketing or content teams.
  • Strong understanding of ETFs, mutual funds, equities, fixed income, and alternative investments.
  • Proven ability to lead product launch cycles and navigate product review, compliance, and approval processes.
  • Experience building integrated go-to-market strategies and content plans that align with sales and product objectives.
  • Excellent storytelling skills - able to identify the value prop and transform market and product insights into engaging content for both advisors and investors
  • Strategic thinker who's proactive, curious, and always looking for new ways to drive impact.

Why Join

  • Join a market-leading global asset manager consistently recognized for innovation, performance, and client trust.
  • Collaborate with exceptional marketing, investment, and product teams that set the standard in the industry.
  • Work in a forward-thinking environment that embraces new ideas, technology, and creativity.
  • Play a direct role in shaping how one of the world's most respected investment firms connects with advisors and investors.

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