Manager, Casino Commerical Strategy

16 hours ago

Toronto, Ontario, Canada Fanatics Full time
Description

Overview

As a Manager, Casino Commercial Strategy at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP,  Analytics & Finance to plan upcoming campaigns, recap previous campaign performance, and manage promotional budgets and forecasts.

The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.

Responsibilities

  • Partner in the creation and reporting of promotional campaigns that will benefit the Casino product, maximizing the customer experience through perceived generosity
  • Manage and report on promotional spend vs budgets
  • Collaborate with finance on the creation of forecasts at the daily and monthly level
  • Assist in the day to day promotional operations from a data driven perspective
  • Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
  • Ideate around tentpole moments, helping to create plans for big events and operationalizing these plans
  • Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
  • Analyze data and trends to find efficiencies in promotional bonusing
  • Understand customer drivers and behaviors in order to create campaigns that achieve company targets
  • Actively monitor the competitor landscape
  • Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Finance, Product, and Data analytics
  • Flexible work schedule will be required, including some evenings, weekends, and occasional holidays

     

Required Qualifications

  • Bachelor's degree in economics, business administration, analytics or a related field
  • 3+ years of experience in loyalty program management, commercial strategy, customer retention or related areas, preferably in the casino, sports betting or technology industry
  • Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
  • Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
  • Empathetic team player, accomplished at working effectively cross-functionally
  • Curious and fast learner willing to dive in to consumer/industry insights and functionality
  • Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
  • Ability to prioritize multiple projects and reliably meet deadlines

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