Consultant, Digital Marketing

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

We currently have a 12 month contract opportunity for a Digital Marketing & CRM Consultant, to join our team at the Toronto Corporate Office.  If you thrive in a fast-paced environment filled with non-stop action, then this role is for you

Who You Are

You have a passion for data-driven, customer-led marketing to build and maintain lasting relationships with Canadians across the digital ecosystem. Digital is a growth driver for the business, and we are looking for someone who can support this channel with confidence to foster deeper relationships with our fans and grow their customer lifetime value. You are curious and have the innate ability to build strong relationships and work collaboratively in a team and highly matrixed environment with both internal and external parties. You have strong organizational and planning skills to move the company forward and make an impact on strategic initiatives and are eager to test, learn and optimize. You are a change agent and a leader with strong communication skills who can effectively support our system in a fast paced, collaborative, and agile environment. 

What's in it for you?

This is an unparalleled opportunity to join a winning organization. From planning to development and analysis to optimization, you support McDonald's digital strategy. You will gain exposure across all levels of the organization including your team members locally and globally across markets. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.

In addition to following McDonald's policies and procedures, principle accountabilities include, but are not limited to:

• Support the Manager of Digital Marketing in developing and executing digital marketing strategies, including:
• CRM and owned channel communications (email, push notifications, in-app messaging, website)
• In-app personalization roadmap rollout, in partnership with global and technology teams
• Partnering with loyalty, media, creative and brand teams to build digitally integrated campaign plans
• Work with agencies and consumer and business insights teams to identify, analyze and leverage best practices to translate into actionable optimizations and updates to plans to drive digital engagement and app adoption
• Facilitate cross-functional team meetings, managing timelines and deliverables across key stakeholders
• Stay ahead of digital trends, platform updates and competitive activity to inform strategy

• 4-6 years of marketing experience in CRM, digital customer engagement or campaign management
• Bachelor's degree in Business, Marketing, Communications or relevant subject
• Working knowledge of CRM Platforms (Salesforce, Braze, Adobe Campaign) and CRM best practices
• Working experience in managing campaign calendars, customer journeys and targeted communications
• Working experience developing and briefing CRM campaigns with clarity in objectives and strategic intent
• Working experience in developing and managing multi-channel campaigns (TV, Digital, social, merch, CRM)
• Knowledge of mobile apps, loyalty/reward programs, CRM/digital trends, and evolving industry changes
• Strong analytical and critical thinking skills; with the ability to interpret and communicate sales and consumer data, digital data & campaign performance to inform key business strategies
• A curious, digital-forward thinker who is customer-focused, thrive off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
• Communicates effectively and ability to work within a dynamic and fast-paced environment
• Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.

The expected salary range for this role is $76,799 - $102,398 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information:

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.