Paid Media Strategist

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We're Looking For

We are looking for an experienced
Senior Paid Media
Strategist
to join our growing team and lead paid media strategy development and execution on key accounts. This role will be key in leading the development and execution of data-driven, results focused, high performing paid advertising campaigns. This valuable team member has knowledge and experience in cross-channel campaigns and pairs it with a deep understanding of start to finish execution of paid advertising campaigns from the
research, plan, implement, and report on paid advertising campaigns
and everything in between, across a variety of platforms and tactics such as
Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn
, and more.

Our Connected Workplace Program allows you to work remotely, in a hybrid model, or fully in-office. Preference is given to Ontario-based employees due to the requirement for occasional in-person client and team meetings.

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Robust Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office

Just to name a few...

Key Responsibilities

• Lead paid media strategy and execution
  across platforms like
  Google, Meta, TikTok, Pinterest, Snap, and LinkedIn -
  owning
  campaign planning, setup, optimization
  , and
  reporting
• Develop data-driven campaigns
  that align with
  client goals and KPIs
  , using
  research, audience targeting
  , and
  performance insights
  to drive measurable results
• Monitor and manage campaign performance
  , making
  strategic optimizations, troubleshooting
  issues, and proactively identifying opportunities for improvement
• Create and present detailed reports and performance insights
  , clearly communicating results, trends, and
  actionable recommendation
  s to clients and internal stakeholders
• Act as a
  trusted client partner,
  participating in calls,
  providing strategic direction
  , and ensuring
  alignment between campaign execution and business goals
• Oversee campaign quality and performance,
  reviewing and
  optimizing ad copy,
  landing pages, creative assets, and campaign structures in collaboration with cross-functional teams
• Own media pacing and budget management,
  ensuring campaigns stay on track and aligned with planned spend and performance expectations
• Stay current on digital marketing trends and platform updates
  , sharing insights with the team and applying new tactics to push performance
• Mentor and support
  junior team members,
  reviewing work, providing feedback, and sharing best practices
  to strengthen department expertise
• Support business growth efforts
  , contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
• Provides feedback, direction and mentorship to Jr Paid Media members

Knowledge, Education & Experience Required

• 5+ years of experience in digital advertising
  , with a focus on paid campaign execution
• 3+ years of performance marketing management.
• Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience
• Proven track record of developing and executing high-performing digital advertising strategies
  across platforms such as
  Google Ads, Facebook Ads, and YouTube
• Hands-on experience managing campaigns in Facebook and Google Ads
  , including SEM, PPC, and CPM trends
• Comfortable presenting campaign metrics and performance insights
  , both internally and to clients
• Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics
  (certification is an asset)
• Google Ads and Google Analytics certifications are preferred
• Strong analytical mindset with the ability to make data-driven decisions
• Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills
• Supreme attention to detail
• Comfortable with daily video conferencing and remote communication tools

Compensation

This role has a target salary range of $70,000 - $100,000 CAD, with final compensation determined based on a number of factors, including but not limited to relevant skills and experience, depth of role-related expertise, years of directly applicable experience, internal equity, and market alignment for the role. Compensation decisions also consider the scope and complexity of the position and are made in a manner consistent with our pay practices. In addition to base salary, we offer a comprehensive total rewards package, which may include health & dental benefits, RRSP matching, Profit Sharing, and many additional perks.

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.

AI Use & Interview Transparency

Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings

Why Join Northern?

You'll work alongside a team of 200+ digital experts at one of Canada's Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more. We're intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward. ur clients forward.