Director Account Development

5 days ago

Toronto, Ontario, Canada Point2Web Full time

We're looking for an experienced performance marketing leader to build and lead our Account Executive function focused on Lead Generation advertisers. This role will own advertiser growth strategy, team leadership, and operational excellence across our rapidly expanding Performance Agency business.

As the Director/VP of Account Development, you will guide a team of Account Executives responsible for post-onboarding commercial ownership, campaign activation, optimization, and scaling. You will shape the team's playbooks, partner cross-functionally to expand opportunities, and serve as an executive point of contact for strategic advertisers. This is a high-impact role for someone who combines deep performance marketing expertise with exceptional leadership and a strong commercial mindset.

What You'll Do

  • Lead, coach, and grow a team of Account Executives responsible for managing and scaling LeadGen advertiser relationships.
  • Own the strategy and execution of post-onboarding account growth, including revenue forecasting, performance reviews, and advertiser prioritization.
  • Ensure flawless campaign setup and optimization across tracking, creative approvals, compliance, and landing flow requirements.
  • Partner cross-functionally with Business Development, Publisher Management, Media Buying, Compliance, and Tech to unlock growth opportunities and streamline workflows.
  • Act as an executive sponsor for key advertisers and support AEs in high-stakes commercial conversations.
  • Build and maintain scalable processes, operating cadences, and playbooks to improve team efficiency and performance.
  • Provide strategic insights to leadership on advertiser trends, revenue growth, and risk mitigation
    .

What We're Looking For

  • 7–10+ years of experience in performance marketing, client services, or digital advertising.
  • Proven leadership experience managing and developing high-performing account or client-facing teams.
  • Demonstrated success growing performance-driven advertiser accounts and managing multimillion-dollar revenue books.
  • Strong analytical and problem-solving skills; comfort working with performance data and BI tools.
  • Deep knowledge of LeadGen funnels, tracking platforms (Retreaver, Invoca, Everflow, RedTrack), and optimization best practices.
  • Understanding of media buying platforms (Facebook, Google, TikTok) and publisher ecosystem dynamics.
  • Exceptional communication skills with the ability to influence senior-level stakeholders internally and externally.
  • Highly proactive, solutions-oriented, and comfortable operating in a fast-paced, cross-functional environment.

Why Join Us

  • Lead a high-impact, revenue-driving function within a fast-growing performance agency.
  • Work directly with senior leadership on strategy, team growth, and client expansion.
  • Shape the future of our Lead Generation offering through innovation, partnerships, and operational excellence.
  • Competitive compensation, strong growth opportunities, and a culture built on collaboration and performance.

Location:
Remote, North America or Toronto

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