Content Specialist

About Optable

Optable is a fast-growing technology company dedicated to redefining identity management & data collaboration in the age of AI. We are entering an exciting stage of growth, expanding our global presence and product portfolio.

What We Do

We're seeking a creative and detail-oriented Content Specialist to support Optable's communications and content initiatives. Reporting to the Head of Marketing, you will play a key role in bringing our story to life across multiple formats and channels — from customer case studies, product announcements, and research to social media and sales enablement materials.

This is a hands-on content creation role for someone who loves translating complex technical concepts into clear, compelling narratives. You'll work cross-functionally with Marketing, Product Marketing, Sales, and Customer Success teams to create content that builds trust with prospects, supports our go-to-market strategy, and helps raise awareness of Optable's platform and vision.

What You'll Do

Content Creation & Execution

• Write and produce diverse content types including case studies, blog posts, press releases, product announcements, website copy, sales enablement materials, and customer communications
• Translate complex identity management and agentic advertising concepts into accessible, engaging content for multiple audiences
• Expand Optable's blog by developing complex & technical use case content
• Enhance and increase sell sheets and pitch decks for product suite expansion
• Develop customer success stories that showcase measurable business impact and build credibility
• Create messaging documents and positioning materials that support product launches and partnerships
• Coordinate & support the editorial calendar with thought leadership content, product updates, and industry commentary

Email & Demand Generation-Focused Content

• Organize existing content for email nurture and lead generation campaigns
• Develop and expand newsletter, positioning as trusted source for AI in media buying
• Support development of industry research and strategy guides
• Develop scripts and discussion guides for live event sessions

Cross-Functional Collaboration

• Partner with Product, Sales, Account Management, and Leadership teams to gather insights and ensure content aligns with business priorities
• Work closely with the Head of Marketing and broader Marketing team to maintain brand consistency and voice
• Collaborate with subject matter experts to develop bylined articles and thought leadership pieces
• Support award submissions, event content, and speaking engagements with compelling narratives

Brand & Storytelling

• Develop social copy for corporate account and elevate leaders with thought leadership on current events
• Distill complex technical concepts into clear, compelling narratives that resonate with prospects and customers
• Drive simplification and customization in how we communicate our platform and value proposition
• Contribute to social media storytelling that enhances brand visibility and engagement
• Help shape and maintain Optable's brand voice across all content touchpoints

Content Operations & Optimization

• Coordinate editorial calendar across Marketing team and manage multiple content projects simultaneously in a fast-paced environment
• Stay current on industry trends in identity management, data collaboration, and the broader ad tech ecosystem
• Track content performance and contribute insights to optimize future content initiatives base on engagement data, AEO/GEO/SEO performance, and conversion metrics
• Maintain content quality standards and ensure consistency across all materials

Who You Are

Required Qualifications

• 3-5 years of content creation, content marketing, or communications experience, preferably in B2B SaaS or technology
• Exceptional writing and editing skills with a portfolio demonstrating ability to simplify complex technical topics
• Experience creating multiple content formats including case studies, press releases, blog posts, and sales materials
• Strong understanding of digital advertising, ad tech, martech, or data-driven advertising is an asset
• Ability to collaborate cross-functionally and gather insights from technical and non-technical stakeholders
• Self-starter who can manage multiple projects independently in a fast-paced environment

Preferred Qualifications

• Experience in ad tech, martech, identity management, data management or data collaboration sectors
• Familiarity with privacy regulations (GDPR, CCPA) and their impact on digital advertising
• Background in journalism, technical writing, or B2B marketing
• Understanding of SEO best practices and content optimization
• Experience supporting thought leadership and executive communications

Skills & Attributes

• Quick learner who can grasp technical concepts and translate them into compelling narratives
• Excellent project management skills with ability to juggle multiple priorities and meet deadlines
• Detail-oriented with strong editing and proofreading abilities
• Collaborative mindset with strong interpersonal and communication skills
• Adaptable and comfortable working in a high-growth startup environment
• Passion for storytelling and making complex topics accessible and engaging

Why Optable

• Be part of a fast-growing company redefining identity management & data collaboration in the age of AI
• Work with industry-leading publishers and advertisers solving complex challenges
• Contribute to content that shapes how the industry thinks about privacy-first advertising technology
• Remote-first culture with flexible working arrangements
• Competitive compensation including equity
• Comprehensive benefits package
• Opportunities for professional growth and development