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Social Media Specialist

2 weeks ago

Abbotsford, British Columbia, Canada The Good News Broadcasting Association of Canada Full time

Organizational Mission

The Good News Broadcasting Association of Canada (GNBAC) is seeking a person to fulfill a full-time in-house role for Back to the Bible Canada which exists to faithfully teach the Bible with clarity and relevance to bring people into a deeper relationship with Jesus Christ.  We're seeking a creative, faith-driven Social Media Specialist to share biblical truth and grow our online community across digital platforms.

Key Responsibilities:

Content Creation

  • Design / schedule engaging posts (graphic & video) for ministry and marketing materials
  • Write compelling, mission-focused captions that are accessible and engaging
  • Adapt ministry content for various social media formats and diverse audiences
  • Maintain a consistent, documented posting schedule across platforms (Facebook, Instagram, YouTube, etc.)
  • Ensure all content aligns with ministry mission and values

Community Management

  • Foster a positive online community aligned with ministry values
  • Moderate and respond to comments and messages promptly and respectfully

Strategy & Analytics

  • Develop and execute social media strategies to expand reach and engagement
  • Create content calendars reflecting current ministry programs, events, and initiatives
  • Track performance metrics, provide regular reports, recommend strategic improvements
  • Stay current with platform trends and best practices

Brand Alignment

  • Ensure all content reflects the ministry's theological position and voice
  • Maintain visual consistency across platforms
  • Coordinate with Design Lead, ensure cohesive branding across all marketing channels

Qualifications:

  • Heart for ministry and solid biblical knowledge
  • Strong understanding of major social media platforms
  • Proficiency in graphic design tools (Photoshop, Illustrator, etc.) and basic video editing
  • Excellent written communication skills
  • Experience with social media management tools
  • Proficiency with Meta Business Suite and digital advertising
  • Eligible to work in Canada (You are a Canadian Citizen, Landed Immigrant of Canada, Permanent Canadian Resident or you have a current Work Visa for Canada)