coordinator tourism outreach

• Job ID: 58180
• Job Category: Customer Service
• Division & Section: Economic Development & Culture, EDC Entertainment Industries
• Work Location: 100 Queen St W, Toronto, ON M5H 2N2 
• Job Type & Duration: 1 Permanent, Full-Time Vacancy
• Hourly Rate: $ $38.20
• Shift Information: Monday to Friday, 35 Hours per Week
• Affiliation: L79 Full-Time
• Number of Positions Open: 1
• Posting Period: 07-Oct-2025 to 21-Oct-2025
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Job Description:

Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about 3 million people. Consistently ranked one of the world's most livable cities, we are a global centre for business, finance, arts, and culture, and are proud to be a Host City for the upcoming FIFA World Cup 26. Join the award-winning Toronto Public Service as Coordinator Tourism Outreach within our Economic Development and Culture Division. This position is an important part of Information Services, a portfolio of programs in the Visitor Economy Office that seek to improve visitor experience and cultural/economic impact in Toronto. Through coordination of Visitor Economy Office programs and work supporting other visitor information initiatives, this position plays a central role helping implement direct outreach to welcome and inform visitors, newcomers, and residents and to support people and organizations that work with visitors. We are seeking an enthusiastic, outgoing individual with Toronto knowledge, a passion to connect with visitors and experience/capability to create, plan and execute Information Services programs as part of the Visitor Economy Office.

Major Responsibilities:
Works on information services initiatives, both new and returning, within the Visitor Economy Office.Works on the development and execution of new information services initiatives including research, coordinating meetings, and organizing part-time staff as needed.Coordinates ad revenue for the annual visitor map by reaching out to tourism stakeholders, rightsholders, and potential advertisers to support the production of the visitor map.Liaises with and outreaches to attractions, festival/event organizers, retailers, Business Improvement Areas (BIAs), and other types of businesses and agencies throughout Toronto to encourage their participation in City operated tourism services and programs.Maintains positive ongoing working relationships with internal and external stakeholders and rightsholders.Works with the Program Development Officer to ensure that Toronto tourist attractions, events, and neighbourhoods are aware of the promotional opportunities offered by the Visitor Economy Office.Ensures up-to-date print and non-print materials are available for distribution to the public through various Unit activities.Participates in the verification of information content produced by the City and distributed by the Unit online, in-print materials and on maps.Maintains policies and procedures manuals for all Unit services, program operations and locations, ensuring organized, complete, and current content for reference by staff.Leads and participates in training staff about policies and procedures.Collects performance metrics for all Unit operations, ensuring that definitions and collection procedures are defined and consistently applied. Collates information and writes summary reports.Research, sources, and arranges for the purchase and delivery of required materials, supplies, uniforms, etc.Performs general administrative duties for the Visitor Economy Office.Assists with budget administration for the Unit, identifies issues and advises Manager.Prepares and maintains attendance records for Unit staff including, coordinating the reporting of hours worked by part-time staff.Schedules the InfoTOgo mobile information service at attractions, events, and neighbourhood locations throughout the City, liaises with event organizers and secures permission for the service to locate and operate.Works with the external parties and other City Divisions to plan and detail all logistics associated with setting up InfoTOgo mobile service in trailer or tents at different locations, including securing any associated permits or permissions.Advises Supervisor Special Events of the InfoTOgo schedule and works with Supervisor to ensure adequate part-time staff scheduling for information services.Monitors, orders, and maintains an adequate stock of brochures and other materials including digital for the daily operation of the InfoTOgo mobile service.Monitors operation of InfoTOgo mobile service in field, ensuring that safety requirements in accordance with the Occupational Health and Safety Act are met and that operations are clean and professional. Identifies and addresses areas for improvement, including requesting and assisting with development and delivery of training.Provides support to the seasonal operation of InfoTOgo mobile information service, including loading, driving, and parking truck and trailer to locations, setting up operations in field, working on-site to supplement team leaders, and resolving any on-site problems encountered.Prepares annual summary report on InfoTOgo mobile information service, including details about service locations, metrics, successes, and issues and making suggestions for the future.Provides support for training workshops, events, and other stakeholder and rightsholder meetings at internal and external locations, including outreach and registration of participants, space logistics, arrangement of collateral and workshop materials and follow-up. 
Key Qualifications:

Your application must describe your qualifications as they relate to:

1. Extensive experience coordinating in a public facing role requiring a high degree of responsibility and self-direction, as well as problem resolution and experience in coaching and training staff.
2. Extensive post-secondary education in tourism and hospitality and/or equivalent combination of education and experience within the tourism industry.
3. Extensive knowledge of Toronto and its tourist attractions, neighbourhoods, festivals and events.
4. Considerable experience in performing administrative functions in an office environment.
5. Considerable experience working with internal and external stakeholders and local communities such as City staff, community stakeholders and private sector clients while managing stakeholder expectations.
6. Must possess and be able to maintain a valid Province of Ontario, Class "G" Driver's License.

You Must Also Have:

Experience driving half ton pick up trucks and handling a trailer under 4600kg and willingness to obtain City's drivers permit.Ability to support the Toronto Public Service values to ensure a culture that champions equity, diversity and respectful workplaces.Flexibility to work evenings or weekends.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City's commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City's Hiring Policies and Accommodation Process.

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