Product Manager, Client Segment Growth

Company: CGL

Department: GO Client Experience

Employment Type: Regular Full-Time

Work Model: Hybrid

Language: This role operates in English.

Additional Information: This/these role(s) is/are currently vacant.

We are a leading Canadian financial services co-operative committed to building a sustainable and resilient society. Our people are at the heart of this mission, and we foster a culture that supports growth, innovation, and purpose-driven work. As Product Manager, Client Segment Growth, you will play a pivotal role in shaping and delivering strategies that drive lead generation, management, and conversion across key client segments.

You will lead the development and execution of end-to-end journeys that optimize the sales funnel - from lead capture to prioritization and actioning—ensuring alignment with our broader client growth strategy.

• Lead Product Strategy & Execution: Define and own the product vision and roadmap for lead management journeys, ensuring alignment with client segment growth objectives.
• Sales Funnel Optimization: Design and implement frameworks for lead capture, qualification, and actioning across digital and frontline channels.
• Cross-Functional Leadership: Collaborate with Marketing, Sales, Business Intelligence, Technology, and Operations to deliver seamless, data-driven lead management experiences.
• Journey Mapping & Design: Develop and refine customer journeys, wireframes, and user flows that support lead nurturing and conversion.
• Data-Driven Decision Making: Partner with analytics teams to prioritize leads, measure performance, and continuously improve conversion rates.
• Technology Enablement: Oversee the implementation and enhancement of sales enablement tools and platforms that support lead actioning and tracking.
• Voice of the Client: Leverage client insights, usability testing, and market research to inform product decisions and improve client experience.
• Business Case Development: Support the development of business cases, including cost-benefit analysis and ROI projections for lead management initiatives.

• You build strong relationships and influence cross-functional teams to drive outcomes.
• You foster a culture of innovation, experimentation, and continuous improvement.
• You are a strategic thinker who can translate vision into actionable plans.
• You communicate clearly and effectively, adapting your message to diverse audiences.
• You are comfortable navigating ambiguity and shifting priorities in a fast-paced environment.

• A Bachelor's or Master's degree in business, Marketing, Engineering, or a related field.
• 3+ years of experience in product management, strategy, or client growth roles, ideally within financial services or a related industry.
• Proven experience leading cross-functional initiatives focused on lead generation, sales enablement, or client acquisition.
• Strong understanding of customer journey design, digital channels, and CRM/lead management platforms.
• Experience with data analytics, performance measurement, and reporting to drive product decisions.
• Excellent stakeholder management and communication skills.

• This role may involve direct interaction with clients and/or service providers.
• A background check will be required as a condition of employment.

• Training and development opportunities to grow your career.
• Flexible work options and paid time off to support your personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Paid volunteer days to give back to your community.
• In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

#LI-CP1