Inside Sales Representative – B2B Relationships

The Inside Sales Representative is a key member of our Sales & Marketing team, bridging customer support with dedicated inside sales. This role is responsible for driving sales by:

• Converting inbound customer inquiries and qualified leads into completed sales.
• Proactively making outbound calls to follow up on leads, nurture existing accounts, and expand business.
• Building strong relationships with repeat B2B clients such as occupational therapists, physiotherapists, clinics, pharmacies, and long-term care facilities.
• Collaborating closely with outside sales representatives to ensure seamless account coverage and growth.
• Driving loyalty and retention initiatives that ensure Healthcare Solutions remains the first choice for healthcare professionals and their clients.

This is a sales-focused position that combines enthusiasm, resilience, and relationship-building skills with the opportunity to make a meaningful impact in the healthcare industry.

• Reports to: Vice President of Sales
• Collaborates with: Customer Support Specialists (CSS), Marketing, Operations, Distribution, and Outside Sales Representatives.

• Hours: Full-time, variable; possible Saturday rotation
• Environment: Office/call centre based, with high phone and CRM use; occasional in-store or B2B site visits.
• Style: Team-based, collaborative, and metrics-driven environment.

• Take ownership of inbound referrals and qualified leads from CSS team, converting them into completed sales.
• Conduct timely outbound follow-up on leads generated by marketing campaigns, website inquiries, and repeat customers.
• Proactively contact B2B clients to expand accounts, introduce new products, and ensure customer satisfaction.
• Partner with outside sales reps to coordinate larger opportunities and in-person support.
• Consistently meet or exceed sales targets, contributing to departmental and company-wide goals.

Customer Loyalty & Relationship Management

• Build and maintain long-term relationships with healthcare professionals and high-value B2B accounts.
• Act as a trusted resource to therapists, clinics, and care facilities by providing knowledgeable product support and proactive follow-up.
• Identify upselling, cross-selling, and referral opportunities that strengthen account loyalty.
• Support loyalty initiatives, customer retention programs, and service excellence standards across the sales team.

Collaboration & Alignment

• Work hand-in-hand with Customer Support Specialists to create a seamless handoff from inquiry to sales closure.
• Collaborate with Marketing and Operations to support campaigns, promotions, and outreach strategies.
• Share customer insights and feedback with leadership to help improve service, product offerings, and processes.

Sales Strategy & Reporting

• Record all customer touchpoints, sales activity, and pipeline movement in CRM daily (HubSpot/NetSuite).
• Track follow-ups, quotes, and order fulfillment to ensure customer satisfaction.
• Report regularly on sales performance, pipeline health, and new opportunities.

• Proven ability to sell, convert leads, and close deals.
• Comfortable making outbound calls and following up persistently with professionalism.
• Strong relationship-building skills with both individual customers and B2B accounts.
• Excellent communication skills: active listening, clear verbal presentation, and persuasive written communication.
• Strong organizational skills with the ability to manage multiple leads, accounts, and follow-ups simultaneously.
• General proficiency with business software and customer management tools; experience with NetSuite, HubSpot, and Google Suite considered an asset.
• Motivated by targets, metrics, and performance-based incentives.

• 2–3 years of sales, account management, or business development experience preferred.
• Customer support/service experience is an asset, especially in healthcare, industrial supply, insurance, hospitality, or other relationship-driven industries.
• Knowledge of healthcare products, funding programs, or medical sales is helpful but not required.
• Resilient, eager-to-learn individuals with a history of meeting/exceeding sales targets will be strongly considered.

• Competitive base salary plus commission and bonus opportunities (performance-driven).
• Comprehensive benefits package including health and dental.
• Ongoing professional development with sales and product training provided.
• Clear career growth pathways into outside sales, account management, or leadership roles.
• A supportive culture built on our ACE values: Adaptable, Compassionate, Empowering.

Apply Today
If you're a motivated service professional who wants to make a meaningful difference in people's lives, we'd love to hear from you.

Healthcare Solutions — Helping Canadians live better, every day.

Healthcare Solutions is an equal-opportunity employer. We value diversity and are committed to creating an inclusive workplace where everyone feels empowered to succeed.