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Wholesale Marketing Manager

2 days ago

Greater Toronto Area, Canada Trafilea Full time

About Trafilea

Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space.

Our growth philosophy is simple: test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation.

Why Trafilea

We're a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

  • We build and scale our
    own DTC brands
  • We operate at
    large media scale
    with high ownership and accountability
  • We invest heavily in
    AI, automation, and experimentation
  • We move fast, test relentlessly, and expect strong execution
  • Fully remote, competitive USD salary, paid time off, and global exposure

Job Responsibilities

We are looking for a
Wholesale Marketing Manager
to lead the retail and wholesale marketing strategy for Trafilea's US-based brands—
Shapermint and Truekind
—across North America and international markets.

This role owns the full planning and execution of
360° retail and wholesale marketing
, ensuring strong sell-through, brand consistency, and measurable campaign impact across retailers such as
Walmart, Belk, Macy's, Nordstrom, and QVC
.

You will collaborate closely with Sales, Creative, Brand, Product, and Retail Partners, driving high-performance retail marketing that accelerates growth and strengthens retail presence.

  1. Lead strategy and execution of integrated 360° retail campaigns across wholesale, freestanding stores, and on-air channels (QVC).
  2. Drive sell-through performance through improved retail storytelling, in-store content, partner alignment, and seasonal campaign calendars.
  3. Own co-op marketing planning, budget allocation, and ROI measurement.
  4. Partner with retail giants (Walmart, Belk, Macy's, Nordstrom, QVC) to plan launches, activations, and campaign initiatives.
  5. Manage and mentor the Brand Marketing Manager; guide teams across , in-store, and QVC.
  6. Standardize dashboards and reporting for campaign performance, sell-through, visibility, and ROI.
  7. Collaborate cross-functionally with Creative, Sales, Growth, Product, Merchandising, and Finance.
  8. Use AI-driven tools to enhance tracking, reporting, and creative optimization.

Requirements

  • 10+ years in wholesale or retail marketing with experience leading multi-channel campaigns (in-store, digital, media, influencer).
  • Experience working with major US retailers (Walmart, Macy's, Kohl's, Nordstrom, Belk, QVC).
  • Strong understanding of apparel or fashion retail (intimate apparel experience is a plus).
  • Ability to lead retail partner communication, negotiations, and co-op management.
  • Highly data-driven; strong analytical skills to evaluate performance, ROI, and campaign insights.
  • Excellent stakeholder communication and leadership skills.
  • Experience working in fast-paced, high-ownership environments.
  • Proficiency in Excel/Google Sheets, project management tools (Asana), and familiarity with AI tools for marketing reporting.