Content Marketing Automation Co-op Student

7 days ago

Toronto, Ontario, Canada Feroot Security Full time $50,000 - $70,000 per year

Position Title: Content Marketing Automation Co-op Student

Feroot is seeking a Content Marketing Automation Co-op Student to join our marketing team. This role is responsible for automating and optimizing content marketing lead generation. The co-op student will use various automation products and technologies such as HubSpot, Zapier, OpenAI and many other content automation platforms to streamline content marketing and analysis. This will enable the audience to have effective engagement with relevant content that will help them achieve their objectives and make their lives easier. In this role, you'll assist in creating and managing content workflows, automate marketing campaigns, and support the marketing team in optimizing content strategies.

Key Responsibilities
● Set up, maintain, and optimize automated workflows for content creation, distribution, and analysis.
● Automate educational marketing campaigns, social media posts, and other content marketing channels.
● Monitor and analyze content performance metrics to optimize effectiveness.
● Collaborate with the marketing team to align content automation with business objectives.

Required Experience/Skills We are looking for tech-savvy individuals with a passion for automation, use of the latest technologies and a strong understanding of content marketing processes.

● Familiarity with content marketing and digital marketing principles. ● Experience with automation tools, Gen-AI and LLM technologies
● Strong written communication skills.
● Proactive, self-motivated learner with a desire to improve and adapt.
● Ability to analyze and optimize marketing workflows to increase efficiency and engagement.
● Basic knowledge of marketing analytics and performance metrics.

Nice-to-Haves
● Experience with SEO and content optimization.
● Knowledge of the SaaS and cybersecurity industry.
● Familiarity with CRM systems and marketing automation platforms.
● Prior experience in tech, compliance, or cybersecurity is a bonus

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