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Digital Design Lead

3 weeks ago

Toronto, Ontario, Canada BCE Full time

Req Id:

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.


If you're ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team. 


The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada's Best National Network. We love to innovate, embrace big challenges, and live for the newest technology

Summary

We are seeking a highly creative and experienced Digital Designer to lead the visual strategy for digital CRM campaigns across Bell, Virgin, and Lucky Mobile, encompassing both mobility and home services for the B2C and B2B segments. You will be responsible for conceptualizing and designing compelling visuals that drive engagement, conversion, and brand consistency across various digital channels, tailored to the unique needs of each segment and service line. This is an exciting opportunity to shape the creative direction of customer communications for Canada's leading telecommunications brands.

Key Responsibilities
  • Develop and design innovative concepts for digital CRM campaigns (email, MMS, push notifications, in-app messages, digital banners, social) that align with brand guidelines and marketing objectives for Bell, Virgin, and Lucky Mobile, specifically for mobility and home services targeting both B2C and B2B audiences.
  • Translate marketing briefs into visually engaging and effective creative solutions that resonate with distinct customer segments.
  • Collaborate closely with copywriters, CRM specialists, campaign managers, and other stakeholders to ensure a cohesive and impactful customer journey across diverse product offerings and customer types.
  • Oversee the design and production of all visual assets, ensuring high quality and brand consistency across all touchpoints, while adapting for segment-specific needs.
  • Provide art direction and feedback to internal and external design resources.
  • Stay up-to-date with the latest design trends, digital marketing best practices, and competitive landscape, with a focus on telecommunications services and B2C/B2B marketing, to continuously elevate creative output.
  • Present creative concepts and rationale to stakeholders effectively, demonstrating understanding of segment-specific value propositions.
  • Manage multiple projects simultaneously, ensuring deadlines are met.
Critical Qualifications
  • Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent professional experience.
  • 5+ years of experience in art direction, with a strong portfolio showcasing successful digital or CRM campaign work, ideally with experience in telecommunications, retail, in a multiple LOB business structure
  • Proven ability to develop creative concepts and translate them into compelling visual designs for diverse audiences.
  • Proficiency in traditional & emerging digital design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Proficiency in using AI tools to generate static and dynamic visuals
  • Understanding of email marketing best practices, responsive design principles, and digital asset creation for various platforms.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Demonstrated ability to understand and visually represent the nuances of both technical (e.g., internet, TV) and service-based (e.g., mobile plans) offerings.

Adequate knowledge of French is required for positions in Quebec. 

Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Toronto
Canada : Ontario : Mississauga
Canada : Quebec : Montreal 
Work Arrangement: Hybrid
Application Deadline: 12/31/2025

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week.  Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role.  Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. 

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.