SEO Manager

ABOUT US:

Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.

We're the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers – offering real relief and convenience for pets and their families. As one customer put it: "Dutch was the only site that would diagnose and prescribe meds as well as ship the meds."

Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.

THE ROLE:

Dutch is looking for an SEO Manager specializing in GEO (Generative Engine Optimization) who is focused on improving visibility, attribution, and traffic from LLMs including Google's AI Overviews, Perplexity, ChatGPT, and more.

This role will own our GEO strategy: optimizing content, structure, formats, and data signals to improve Dutch's SOV within LLMs. You will work closely with content, engineering, product, and marketing teams to ensure our content is technically structured, context-rich, authoritative, and optimized for LLMs.

• Build and own Dutch's company-wide GEO roadmap to maximize SOV all LLMs
• Identify priority queries/topics where Dutch should appear as a cited or recommended source
• Map generative search intent vs. traditional search intent to identify new content opportunities
• Develop GEO playbooks to ensure content is optimized for LLM retrieval and summarization
• Partner with the content team to produce authoritative, fact-rich, structured content aligned with LLM preferences
• Implement content formats that improve LLM selection, including FAQ expansions, listicles, medically reviewed relevant content, etc.
• Ensure LLMs can easily extract Dutch as a trusted source and all content is readable
• Help outline and implement technical optimization for LLM discoverability on the site
• Monitor Dutch's SOV using emerging GEO tools and manual methods and provide recommendations on optimizations
• Work with product and engineering to support GEO focused automation, page templates and best practices

• 5+ years of SEO, content strategy, and search optimization experience
• Strong understanding of how LLMs source, rank, and cite content
• Strong technical SEO background (indexation, rendering, structured data, schema, internal linking, improving site speed, etc.)
• Skilled in keyword research to help guide content decisions
• Experience with tools including, GSC, Ahrefs/SEMrush, and LLM listening tools
• Strong analytical skills with the ability to interpret A/B tests, entity graphs, and LLM evaluation signals and turn them into actionable recommendations
• Comfortable working cross functionally
• Experience in health or pet care is a bonus

• Competitive compensation and equity package
• Health, dental, and vision insurance
• Flexible PTO
• The chance to make a meaningful impact on pets (and their people)

• Pets First – business and medical decisions are always guided by the pet's best interest. We'll never compromise on pet health and we're all here because we care about their well-being
• Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
• Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
• Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you're an expert - give others context, reinforce the positive, and help them understand.