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Digital Marketer

4 hours ago

Vancouver, British Columbia, Canada Capital Tile Full time

Job Title:
Digital Marketer

Location
: In-person at our office in Surrey

Job Type
: Part-time/Freelancer up to 20 hours/week (with a potential to full time role)

Compensation
: Competitive (Based on experience)

About Us
:

We are an online flooring company focused on providing high-quality flooring products at affordable prices. Our website attracts a broad audience and we are looking for a skilled and motivated
Digital Marketer
to help us execute and manage various aspects of digital marketing.

Key Responsibilities:

SEO Strategy & Execution

  • Keyword Research
    : Conduct thorough keyword research for both local and global markets, focusing on competition, search volume, and relevancy.
  • On-Page SEO
    : Ensure all website content is optimized for search engines, including meta titles, descriptions, header tags, internal linking, and more.
  • Technical SEO
    : Implement technical aspects like URL structure, sitemap optimization, broken link correction, and image tag optimization.
  • Competitor Analysis
    : Monitor competitor keywords and SEO strategies to identify opportunities for improvement.
  • Performance Tracking
    : Use Google Analytics, Google Search Console, and other tools to track SEO performance and make data-driven adjustments.

SEM (Search Engine Marketing) / PPC

  • Google Ads Management
    : Set up and manage Google Search, Display, and Shopping ads campaigns.
  • Ad Copy & Banner Design
    : Develop compelling ad copy and design banners for Google Display Ads.
  • Budget & Bidding Management
    : Monitor ad budgets, set daily spends, and optimize bids for maximum ROI.
  • Keyword Research & Refinement
    : Conduct keyword research, refine campaigns, and optimize for high-converting keywords.
  • Landing Page Optimization
    : Identify and optimize landing pages for better conversions.
  • Conversion Tracking
    : Set up and monitor Google Analytics and Google Tag Manager for tracking conversions.

Social Media Marketing (Meta/Facebook)

  • Account Setup & Campaign Management
    : Set up and manage Facebook ads.
  • Audience Targeting
    : Define and manage audience segments for better ad targeting.
  • Ad Copy & Banner Ads
    : Create engaging ad copy and banners for social media campaigns.
  • A/B Testing
    : Conduct A/B testing of ad copy and creatives to improve CTR and conversions.
  • Retargeting
    : Implement Facebook retargeting campaigns for website visitors.

Integrated Marketing & Branding

  • Reputation Management
    : Manage customer ratings and online engagement to improve brand reputation.
  • Lead Generation
    : Implement strategies to attract high-value prospects and build brand awareness.
  • Brand Development
    : Assist with brand name, logo selection, and creating a consistent brand voice across digital channels.

Conversion Rate Optimization (CRO)

  • Landing Page Optimization
    : Provide ongoing recommendations and strategies for creating high-converting landing pages.
  • A/B Testing
    : Test new elements like pop-ups, CTAs, and offers to lower cost-per-lead and increase conversions.
  • Analytics & Reporting
    : Analyze user interactions, make recommendations, and implement tests to improve site performance.

Requirements:

  • Proven experience in
    SEO
    ,
    PPC
    , and
    Social Media Marketing
    .
  • Strong understanding of
    Google Ads
    ,
    Facebook Ads
    , and other advertising platforms.
  • Experience with
    Google Analytics
    ,
    Google Tag Manager
    , and
    Google Search Console
    .
  • Proficiency in
    on-page SEO
    (meta tags, keyword optimization, internal linking) and
    technical SEO
    (sitemaps, , etc.).
  • Experience in
    Conversion Rate Optimization (CRO)
    and
    A/B Testing
    for landing pages.
  • Ability to work independently, manage projects, and meet deadlines.
  • Experience with design tools like
    Canva
    ,
    Adobe Spark
    , or
    Photoshop
    is a plus.
  • Excellent communication and collaboration skills.

Preferred Skills:

  • Experience in
    eCommerce
    or
    flooring/home improvement
    industries.
  • Knowledge of
    conversion tracking
    and
    advanced Google Analytics setups
    .
  • Ability to manage small-to-medium-sized budgets for PPC campaigns.

Please submit your
resume
,
portfolio
, and a brief cover letter that outlines your relevant experience. We look forward to hearing from you and exploring how we can work together to take our online presence to the next level