Marketing Specialist

At BottomLine, we believe that great marketing starts with getting to the root of the problem—and building strong relationships along the way. We're looking for a
Marketing Specialist (freelance/contract
)
located in Calgary
who shares this approach: someone who can turn research into strategy, guide clients with confidence, and collaborate seamlessly with our team.

We need someone who is proactive, accountable, and comfortable leading clients through high-impact marketing initiatives. If you love digging into insights, crafting meaningful strategies, and bringing clarity to complex challenges, you'll thrive in this role.

What You'll Do:

• Conduct & Execute Research
  – Design and execute
  empirical, qualitative, and quantitative research
  , including desk research, customer interviews, focus groups, surveys, and digital analytics. Translate findings into actionable insights.
• Develop Marketing Strategies
  – Use research insights to craft strategies that help clients connect with their audiences, strengthen positioning, and drive impact.
• Shape Brand Positioning & Messaging
  – Lead clients through brand discovery exercises to define their positioning, messaging, and, when needed, name development. Provide direction to the creative team to bring the brand to life.
• Support Client Engagement & Strategy Execution
  – Join and sometimes lead client meetings, ensuring a deep understanding of their needs. Collaborate with the Project Manager to execute research and strategy work effectively.
• Guide Website Strategy & Development
  – Work with clients to define goals, gather insights, and collaborate with creative and development teams to build high-impact websites.
• Drive Creative Strategy for Advertising Campaigns
  – Work with clients to define needs, create clear creative briefs, and collaborate with designers to develop programmatic ad assets that deliver measurable results.

What We're Looking For:

• A Strategic Thinker
  – You can connect the dots between research, customer behavior, and marketing strategy.
• An Effective Communicator
  – You can lead meetings, present confidently, and simplify complex ideas.
• An Accountable Doer
  – You own your work, meet deadlines, and don't need micromanaging.
• A Relationship Builder
  – You understand how to earn trust and guide clients through strategic decisions.
• An Adaptable Marketer
  – You thrive in a fast-moving environment with evolving priorities.

The Fine Print

• Freelance/contract role
  – You are required to work as part of a team. There are opportunities to work independently but most projects require collaboration with others.
• Remote with Some In-Person Meetings
  – Calgary-based or surrounding area preferred.
• 3+ Years of Experience
  – In marketing strategy, research, and digital projects (agency experience is a plus).
• Compensation:
  Competitive and based on experience (between $30-$45 CAD per hour to start)

Why BottomLine?

At BottomLine, we go beyond typical marketing—we
dig deep to uncover real insights
and build strong relationships that drive impact. Our team is a mix of market researchers, strategists, and digital experts who help brands define their value, connect with the right audiences, and create meaningful messaging.

What you get working with us:

Ongoing training & professional development
– Learn our approach and level up your skills.

Work-life balance
– Thrive both professionally and personally.

Competitive compensation
– Plus additional perks and benefits.

A collaborative, supportive culture
– We believe great work comes from great teams.

Opportunities for growth
– Gain unique experiences that challenge and develop you.

Flexible work environment
– Remote-first with the right mix of in-person collaboration.

Work Arrangement

We're a global team, working across many different time zones BUT put an emphasis on collaboration…meaning we make an effort to stay connected. While this role is primarily remote, there will be some in-person meetings. Our core office hours are
7:30 AM–4:30 PM MT
.