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Marketing Specialist

2 weeks ago

Calgary, Alberta, Canada Business Link AB Full time $60,000 - $90,000 per year

Business Link is a government-funded, not-for-profit organization dedicated to supporting entrepreneurs and small business owners across Alberta. For almost 30 years, it has helped thousands of businesses through webinars, events, conferences, and personalized one-on-one consultations. In addition to its advisory services, Business Link has administered funding programs on behalf of both the Government of Alberta and the Government of Canada. The organization also collaborates with numerous partners within Alberta's small business ecosystem.

OUR PURPOSE

Business Link helps Alberta small businesses start and succeed.

OUR VISION

Alberta is the best place to start a small business.

OUR VALUES

Everything we do is guided by our core values:

  • Non-Judgmental, Unbiased and Respectful
  • Inclusive
  • Open-Minded and Innovative
  • Engaged and Collaborative
  • Being Relevant
  • Impactful

JOB STATEMENT

As a key member of Business Link's Marketing & Communications team, the 
Marketing Specialist
 plays a central role in shaping and sharing our brand story. Reporting to the Manager, Marketing & Communications, you'll design and deliver marketing strategies, develop compelling content, and help ensure small business owners across Alberta feel informed, supported and inspired.

From blogs, client success stories, e-newsletters, and social media to paid campaigns and website updates, you'll create meaningful touchpoints that connect entrepreneurs with our services. You'll also coordinate creative design projects, produce engaging video and written content, and track results to optimize performance.

Collaboration is central to this role. You'll work closely with our Client Services team, partner organizations, and clients themselves to tell authentic stories and provide practical resources. With your strong organizational skills, enthusiasm for innovation, and ability to plan months ahead, you'll keep our marketing efforts timely, impactful, and aligned with our mission.

LOCATION

Preference will be given to candidates able to work out of Business Link's Calgary or Edmonton office. We currently operate in a hybrid working environment, working 2-3 days per week in the office. This role will require travel within Alberta 3-4 times per year.

ROLE COMPONENTS

  • Develop and execute annual marketing plans for social media, blogs, and e-newsletters.
  • Plan, design, write, and publish engaging content across digital channels.
  • Collect and produce client stories through interviews, testimonials, and video.
  • Create and edit graphics using Canva or similar tools.
  • Keep website content accurate, fresh, and user-friendly.
  • Plan, implement, and optimize paid social and Google Ads campaigns.
  • Lead design projects such as guides, posters, banners, and tradeshow materials.
  • Support budget planning, tracking, and reconciliation.
  • Monitor, report and evaluate campaign performance with data-driven insights.
  • Foster strong relationships with internal teams, clients, and external partners.
  • Actively engage with online communities and partner organizations.
  • Manage multiple projects with long-term planning (3-5 months ahead).
  • Test and apply innovative marketing methods, including AI tools.
  • Support additional marketing initiatives as needed.

QUALIFICATIONS

  • Post-secondary degree or diploma in Marketing, Communications, or equivalent experience.
  • Strong background in content creation for social media and blogs.
  • Experience with social media, email marketing, and digital tools.
  • Excellent writing and storytelling skills with proven ability to craft compelling copy.
  • Strong organizational and time management skills with the ability to juggle multiple priorities.
  • Detail-oriented, proactive, and adaptable under pressure.
  • Professional communicator with diplomacy and flexibility.
  • Enthusiasm for learning new technologies and streamlining workflows.
  • Experience with Mailchimp, WordPress, Eventbrite, Google Analytics, and Zoho is an asset.
  • Skilled in analyzing data to guide decisions and provide actionable insights.
  • Proficiency with MS Office and MS Teams.

COMPENSATION & BENEFITS

  • Competitive salary comparable to similar roles in non-profit and government-funded organizations.
  • Employer-paid extended health and dental benefits.
  • STD, LTD, Life and Critical Illness insurance.
  • Company pension plan.
  • Employee assistance program.
  • 15 Vacation Days
  • 6 Sick Days
  • 4 Personal Days
  • Paid holiday closure (Dec. 24 – Jan. 1)
  • Hybrid work environment
  • Annual Professional Development allowance.

As an equal opportunity employer, Business Link values diversity, and we live by our core values of respect, integrity, collaboration, and innovation.

Application deadline: Monday, October 13, 2025

Anticipated start date: November 10, 2025 or ASAP