Strategy Director

At
INNOCEAN Canada, we're driven by the belief that
the further we go, the more we find
. We push beyond the obvious to uncover deeper human truths, cultural signals, and creative possibilities. That spirit of exploration shapes how we build brands - across campaigns, social, websites, and CRM experiences.

We believe the best ideas come from going further — together. Strategy here isn't about having the answer; it's about discovering better possibilities.

Ready to go further? We'd love to meet you.

The Role

As a Strategy Director, you'll help lead that exploration; turning curiosity into clarity and insight into ideas that earn attention and connection. This role is for a strategist who knows how to go further. Beyond surface insights, beyond channels, beyond convention and to shape strategy that connects brand, creativity, and experience into a single, inspiring vision.

What You'll Lead

Go further to shape brands people actually connect with.

You'll lead the development of brand positioning and strategic platforms, translating business challenges into clear direction and creative opportunity. You'll uncover cultural, behavioural, and human insights that give brands relevance and momentum, and you'll shape how brands show up socially — guiding both paid and organic approaches rooted in how people connect, participate, and express themselves. You'll also play a critical role in defining ways to keep consumers loyal. Through website and CRM strategy, shaping journeys, content, and lifecycle experiences that feel intuitive, human, and on-brand.

Where You'll Make an Impact

Turn insight into ideas that travel.
You'll write clear, inspiring briefs that guide creative, content, and experience teams. You'll ensure ideas move seamlessly across channels and touchpoints — from campaigns to social, websites to CRM ecosystems. In collaboration with media teams (who will sit right next to you).

As a senior strategic partner, you'll lead client conversations, workshops, and presentations with confidence and clarity, while mentoring and elevating strategists across the team.

What You Know

Deep experience. Modern perspective.

You bring 8–12+ years of experience
in strategy roles within creative, digital, or integrated agencies, with a strong foundation in brand strategy and hands-on experience across social, website, and CRM strategy.

You understand culture, platforms, customer journeys, and how brands behave in the real world. You're comfortable moving between big-picture thinking and practical execution.

You're regularly in brand tracking, social listening and consumer research platforms looking for insights others may have missed to bring forward a unique POV.

Client experience in automotive and luxury would be greatly beneficial.

How You Think

Curious. Creative. Always exploring.

You believe strategy should fuel creativity, not constrain it. You're driven by curiosity, energized by collaboration, and confident in your point of view. You ask better questions, push beyond the obvious, and bring clarity to complexity. You're an exceptional storyteller.

What you'll love about working at INNOCEAN Canada:

-People-first and Inclusive of all – we're proud to be recognized by 'Great Places to Work' - five years in a row and counting – overall, as well as for youth, inclusion, and as a Best Place to Work for Women.

-Flexible hybrid work set up, with an awesome space at King Street West for collaboration and team get-togethers.

-Generous time off plus an end of year winter break equals time well taken; our people also get extra days off when they reach key work milestones

-Your Wellbeing is all-important. Our comprehensive plan covers insurance must-haves and nice to haves from full benefits coverage and flex spending account for additional $$$, to RRSP's
confidential individual counseling,
and paid personal days for you to take care of you.

-Coaching and mentorship in your day-to-day to fuel your growth.

Salary Range: $135,000 to $150,000 CAD

Additional information:

This is an active, approved role.

Our recruitment team may use AI-assisted tools to help identify and review candidate applications based on job-related requirements and qualifications. All hiring decisions are made by humans.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.