Paid Media Marketing Lead

11 hours ago

Canada Fortra Full time $60,000 - $90,000 per year

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more 

At Fortra, we're breaking the attack chain. Ready to join us? 

Fortra is looking for a Paid Media Marketing Lead to help support and manage our paid advertising efforts across multiple platforms. This position will partner closely with the Paid Media Marketing manager to help build, execute, and measure campaigns that drive high ROI. The ideal candidate will be results-oriented, data-driven, and provide creative solutions and ideas to help us meet our growth goals.

WHAT YOU'LL DO

  • Campaign Management: Plan, execute, and optimize paid media campaigns across various platforms, such as Google Ads, Bing Ads, LinkedIn Ads, and more.
  • Budget Management: Partner with the Paid Media Marketing Manager on effective budget management to effectively to maximize ROI and ensure campaigns are within budget.
  • Ad Creative: Collaborate with the creative team to develop high-performing ad creatives and landing pages for different campaigns.
  • Audience Targeting: Conduct audience research and segmentation to reach the right customers with the right message.
  • Keyword Research: Conduct thorough keyword research and optimization for search engine marketing campaigns.
  • A/B Testing: Continuously test and refine ad copy, creatives, and landing pages to improve performance.
  • Monitor performance of campaigns and provide recommendations to the Paid Media Marketing manager on how to increase ROI
  • Competitor Analysis: Stay up-to-date with industry trends and competitor activities to identify new opportunities.
  • Collaboration: Work closely with the Paid Media Marketing manager, product line and shared services teams on goals, content, and SEO to ensure integrated and cohesive marketing strategies.
  • Other duties as assigned

QUALIFICATIONS 

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience in paid media marketing, with at 3-5 years of experience in managing successful campaigns.
  • Proficiency in using various advertising platforms such as Google Ads, Bing Ads, and LinkedIn Ads.
  • Experience with A/B testing and landing page optimization
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Detail-oriented mindset with the ability to manage multiple projects and campaigns at once
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with cross-functional teams and external partners.

3488

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

  • Paid Media Marketing Lead

    12 hours ago

    Canada Fortra Full time

    Fortra is looking for a Paid Media Marketing Lead to help support and manage our paid advertising efforts across multiple platforms. This position will partner closely with the Paid Media Marketing manager to help build, execute, and measure campaigns that drive high ROI. The ideal candidate will be results-oriented, data-driven, and provide creative...

  • Paid Media Marketing Lead

    3 weeks ago

    , , Canada Fortra, LLC Full time

    Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and...

  • Paid Media Marketing Lead

    3 weeks ago

    , , Canada Fortra Full time

    Get AI-powered advice on this job and more exclusive features. Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you....

  • Paid Media Marketing Lead

    1 week ago

    , , Canada Fortra Full time

    Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and...

  • Senior Paid Media Lead for Travel

    2 weeks ago

    , , Canada Propellic - Travel Marketing Full time

    A leading travel marketing agency seeks a Senior Paid Media Manager to own the strategy and execution of multi-platform paid media campaigns. Candidates should have at least 7 years of experience in paid media, fluency in Google Ads and other platforms, and a passion for travel marketing. The role includes client relationship management and creative strategy...

  • Senior Paid Media Manager

    2 weeks ago

    , , Canada Propellic - Travel Marketing Full time

    Apply for the Senior Paid Media Manager role at Propellic - Travel Marketing . About Propellic Propellic is the leading digital growth agency for travel and tourism brands. We pair cutting‑edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the...

  • Global Performance Marketing Manager

    3 weeks ago

    , , Canada HSO Full time

    Global Performance Marketing Manager (Paid Media) At HSO, we’re looking for a Global Performance Marketing Manager to drive growth through paid digital campaigns across multiple channels worldwide. This is a hands‑on role for someone with solid experience running and optimizing campaigns across search, social, display, and newer platforms. The ideal...

  • Director - Digital Paid Media

    3 weeks ago

    , , Canada IFG International Financial Group Ltd Full time

    Overview Our client, a Top 5 bank in Canada, is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto. Responsibilities Lead a dynamic team of up to 20 paid media experts, driving...

  • Global Performance Marketing Manager

    2 weeks ago

    , , Canada HSO Full time

    At HSO , we’re looking for a Global Performance Marketing Manager to drive growth through paid digital campaigns across multiple channels worldwide. This is a hands‑on role for someone with solid experience running and optimizing campaigns across search, social, display, and newer platforms. The ideal candidate will be comfortable building and managing...

  • Paid Media Manager

    10 hours ago

    Canada Z1 Tech Full time $60,000 - $120,000 per year

    We're looking for an experienced Paid Media Manager to drive customer acquisition in the insurance space (auto, home, personal loans, etc). You'll manage paid media campaigns, optimize performance, and ensure compliance in one of the most competitive lead generation markets. MUST reside in Canada or the United States Responsibilities Plan, launch, and...