Marketing & Brand Specialist

2 weeks ago

ChathamKent ON, Canada Kent & Essex Mutual Insurance Full time

Marketing & Brand Specialist

About the Role

We're looking for a creative storyteller to help take Kent & Essex Mutual's brand and social presence to the next level As our Marketing & Brand Specialist, you'll bring our community-focused values to life through engaging content, eye-catching design, and strategic marketing campaigns — in both digital and print.

You'll work closely with our Business Development Manager to grow brand awareness and strengthen our connection with the communities we serve. This is a hybrid role, with 2–3 days a week in-office and the flexibility to work remotely. If you're passionate about creativity, community, and making an impact — we'd love to hear from you

Specific Duties

  • Develop and execute a creative, data-driven annual marketing plan.
  • Champion the Kent & Essex Mutual brand — ensuring every message and visual is consistent, engaging, and community-focused.
  • Create and share optimized, shareable content across our website, Facebook, Instagram, and YouTube.
  • Manage a digital content calendar that aligns with brand campaigns, driving traffic and growing our online presence.
  • Write clear, compelling copy and creative briefs for visuals, video, and digital content.
  • Deliver polished content — accurate, on-brand, and error-free.
  • Stay on top of social media trends and insurance industry insights to keep our content relevant.
  • Track campaign performance, analyze key metrics, and recommend strategies for continuous improvement.
  • Help showcase our brand by coordinating, preparing for and attending trade shows with our team.

Skills & Requirements

  • A degree or diploma in business, marketing, advertising, graphic design, or a related field — or equivalent experience.
  • 2–3 years of experience in a similar marketing or brand-focused role.
  • Strong understanding of social media platforms and digital marketing tools.
  • Familiarity with website analytics, SEO, and tools like Google Analytics.
  • Exceptional written and verbal communication skills.
  • Proficiency with Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, Premiere, etc.).
  • Highly organized, detail-oriented, and self-motivated — with a knack for managing multiple priorities.
  • Flexibility to post and monitor social content outside regular business hours when needed.
  • Experience creating and editing marketing materials (like newsletters and promotional content).
  • Collaborative mindset with the ability to work across teams to achieve shared goals.
  • Sound budget awareness and the ability to work within set parameters.
  • A professional, ethical approach — handling all tasks with integrity and confidentiality.

We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter. Our inclusive work environment welcomes diversity and supports accessibility.

If you require accommodation at any time during the recruitment process, please let us know by contacting Human Resources.

Kent & Essex Mutual is a progressive company that values the development of our team and giving back to our community. Visit to learn more about us and what we're up to.

Job Types: Full-time, Permanent

Benefits:

  • Casual dress
  • Company pension
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • On-site gym
  • On-site parking
  • Paid time off
  • Work from home

Experience:

  • digital marketing: 2 years (preferred)

Work Location: Hybrid remote in Chatham-Kent, ON

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