Non-Acute Market Manager

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

This fixed-term (up to 18 months) Non-Acute Market Manager is a significant contributor to the achievement of key business objectives in the non-acute space, supporting accelerated growth across various portfolios and in priority channels including home care, retail pharmacy and surgical centres.

The Non-Acute Market Manager is accountable for the achievement of key marketing functional goals; influences the development and drives the execution of the non-acute marketing plan to meet both the short- and long-term growth strategies within the Canadian non-acute market. Responsibility includes decisions or recommendations that impact sales and/or expense budget performance, including potential management of a formal marketing expense budget, driving top line sales performance. Influences within work area/ department/ function and within business units; provides significant input into business decisions and resource planning for the non-acute team; plays critical role in key projects/ initiatives, often leading cross-functional project/ initiative teams. Demonstrates marketing expertise through specific and advanced set of skills and knowledge, e.g., strategic planning, market development, forecasting.

Job Responsibilities:

• Manages all aspects of marketing plans development and execution for assigned channels or markets product portfolios to ensure the achievement of financial/budget expectations and product or channel strategies, including market sensing (gathering customer insights, analyzing market trends), marketing/portfolio mix, go-to-market strategies, channel prioritization, customer segmentation, and pricing strategies.
• Lead development of selling tools and omni-channel campaigns to support execution of strategic plans.
• Collaborate and align with contacts globally and within the different business units on platform strategies to drive growth in the non-acute market.
• Contribute to the development of the Annual Strategic Review process for the Non-Acute Team.
• Act as the main knowledge leader with respect to competitive activities, initiatives, and partnerships to ensure proactive market awareness and action.
• Sales support as required to meet customer needs.
• Organization and execution of National Conferences and Events.
• 20% travel within Canada and the US
• Above responsibilities evolve and are not all-inclusive; other activities may be assigned.

Education and Experience required:

• Bachelor's Degree required.
• Minimum of 2 years of professional experience in messaging and strategy development within the healthcare industry, specifically in marketing and/or business development.

Knowledge and Skills required:

• Knowledge of Microsoft Office applications (Word, Excel, PowerPoint, OneNote, Outlook) required.
• Collaborative teammate with excellent communication, critical thinking, and interpersonal skills
• Proven ability to influence cross-functional teams without formal authority and collaborate with others to meet project goals, timelines, and/or deliverables.
• Customer centric – able to uncover customer insights and segment customers in an actionable way
• Experience with omni-channel customer engagement, including customer targeting and developing channel strategies
• Strategic planning experience, including analyzing market trends and developing impactful marketing plans,
• Highly organized, with the ability to juggle multiple projects and prioritize under tight deadlines.
• Ability to interact effectively with all management levels
• Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.
• Demonstrated leadership, creativity and vision.
• Fluency in English (read write speak) is required.
• Ability to travel up to 20% required.

Preferred qualifications:

• MBA is an asset.
• Bilingual French is preferred to communicate with French-speaking customers across the country.
• Prior product management experience in the Medtech industry is considered a strong asset.
• Prior experience working with different types of Non-Acute customers (eg. clinics, home care, retail pharmacies, biotech/pharma) preferred.
• Experience with Showpad, and/or other digital tools an asset.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at

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CAN Mississauga - Derry Road West