Email Marketing Manager, Salesforce

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Who we're looking for:

Rogers is looking for an experienced Email Marketing Manager to join its retail marketing team at TSC.

The Email Marketing Manager at TSC will lead the strategy, execution, and optimization of email marketing initiatives using Salesforce Marketing Cloud. This role is pivotal in driving customer engagement, loyalty, and demand through data-driven, personalized campaigns. Working cross-functionally with key stakeholders, the manager will develop innovative email journeys, define testing methodologies, and implement performance measurement frameworks. With a strong focus on cutting-edge technology and marketing innovation, this role will shape the future of retail email marketing at TSC by leveraging advanced automation, dynamic content, and real-time personalization.

What you will do:

• Serve as the Subject Matter Expert for Salesforce Marketing Cloud, staying at the forefront of email marketing technology and innovation.
• Design, implement, and optimize advanced email journeys that leverage dynamic content, behavioral triggers, and real-time personalization to drive customer engagement.
• Lead the end-to-end management of email campaigns, ensuring high performance through A/B testing, segmentation, and continuous refinement.
• Oversee data integration and management, including API and FTP connections, subscriber lifecycle tracking, and audience segmentation strategies.
• Develop and maintain automated workflows using SQL and cutting-edge tools to streamline campaign execution and enhance scalability.
• Create and manage responsive email templates, integrating creative assets and custom HTML to deliver visually compelling and brand-consistent communications.
• Collaborate cross-functionally with Data, IT, and Creative teams to ensure seamless execution, superior customer experience, and measurable business impact.
• Drive performance analytics and reporting, using data-driven insights to inform strategy and optimize campaign effectiveness.
• Lead and mentor the Email Marketing Specialist, fostering a culture of innovation, collaboration, and continuous improvement.

What you will bring:

• Proven experience in digital marketing, campaign management, and performance analytics.
• Deep expertise in Salesforce Marketing Cloud, including advanced proficiency in HTML, AMP script, and dynamic content creation.
• Exceptional organizational, problem-solving, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated success in building and optimizing email journeys, data integration, and marketing automation using SQL and other tools.
• Strong verbal and written communication skills, paired with analytical thinking and a data-driven approach to decision-making.
• A passion for digital innovation, staying ahead of emerging trends in email marketing technology and personalization strategies.
• Proven leadership and mentoring capabilities, with a collaborative mindset and experience working across diverse, cross-functional teams.
• Meticulous attention to detail and a commitment to continuous improvement.
• Ability to thrive in a dynamic, matrixed organization, adapting quickly to change and driving results with agility and resilience.

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Discounts:
• Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Company matching contributions to charities you support
• Growth & Development Opportunities:
• Self-driven career development programs (E.g. MyPath program)
• Rogers First:
• Priority in applying to internal roles of interest
• Wellness Programs:
• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift:

Length of Contract: Not Applicable (Regular Position)

Work Location: 59 Ambassador Dr (096), Mississauga, ON

Travel Requirements:

Background Check(s) Required: Canadian Criminal Record Check

Posting Category/Function: Marketing & Marketing Communication

Requisition ID: 328445

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Rogers Sports & Media