PR Intern

1 week ago

Toronto ON MC G, Canada Earnscliffe Strategy Group Full time $40,000 - $60,000 per year

Intern

Skills and Expertise

  • Basic computer and Internet skills: Word, PPT, Excel, social media
  • Excellent writer with acute attention to detail and grammar
  • An understanding of media relations
  • Able to communicate well with the team, ask questions, accept challenges
  • Strong organization skills
  • Take initiative and be tenacious
  • Be proactive and adaptable with client asks
  • Able to multi-task, prioritize requests and switch easily between different tasks
  • Think from a client perspective / be service-minded

General responsibilities

  • Complete assignments, meet deadlines and work with supervisors
  • Utilize strong writing skills to create polished written materials, including press releases, editorial content, and emails
  • Have a strong understanding of Canadian Press style
  • Draft social media postings (internal)

  • Demonstrate basic media relations skills including:

  • Develop complete, error-free media lists: use databases, research, follow up, verify accuracy of information

  • Traditional, online, broadcast, print, and social media outlets – business, consumer trades etc.

Administrative Duties

  • Office printing, distribution
  • Client and competitor research
  • Covering the front desk as needed
  • Assist in general office duties (setting up for meetings, organization, purchasing supplies, etc).
  • Support client events (set up, errands, clean up, etc.).
  • Packaging mailers and shipments

Client Responsibilities

  • Support client team on assignments and meet deadlines
  • Daily monitoring and reporting on client coverage (both internal and client facing)
  • Participate in client team internal meetings
  • Pitch media, follow up and achieve coverage as appropriate
  • Editorial writing support (e.g. press releases, advisories, bylines, etc.)
  • Develop accurate measurement reports and dashboards
  • Assist in preparing for and supporting media training sessions

New Business

  • Contribute to brainstorms
  • Conduct in-depth background research on potential new clients
  • Note-taking and team distributions following new business meetings/brainstorms
  • Support team on new business proposals: formatting, printing, binding

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