Associate Product Manager

About Us

We are a leading ERP software and solutions provider to dealers and rental companies of heavy equipment. We specialize in working with the construction, mining, forestry, material handling, and agriculture industries. We aim to be the ERP thought leader in our space and a trusted IT advisor to all dealers and rental companies. Today, we have over 750 employees, offices on four continents, and customers in over 20 countries. We are privately held, and our headquarters are in beautiful Cary, NC. We are actively seeking talented individuals to join our team and help us aggressively grow our North American footprint for both our on-premises and 100% cloud-based ERP solutions.

Why work for VitalEdge?

We don't just sell technology, we enable transformation that results in broader societal benefits like building homes and critical infrastructure, growing food and delivering all sorts of products we all rely on for daily life. We exist to ultimately equip the world to keep running. We have more than 60 years of combined experience and two industry-leading software suites and associated apps, with which we will drive the market forward. It's an exciting time to work for VitalEdge – join us

Position Overview

The Associate Product Manager supports the IntelliDealer Core Product Management team in developing and delivering successful solutions that serve our dealer network. This entry-level role is designed to be a launchpad for future product leadership, offering exposure to the full product lifecycle and encouraging initiative, ownership, and innovation including the use of AI and automation to drive change.

Working closely with Product Managers, UX Designers, and Engineering, the Associate Product Manager contributes to product strategy, execution, and customer engagement. The role requires a proactive mindset, strong analytical skills, and a passion for improving user experiences and business outcomes.

Responsibilities

Product Strategy & Planning

• Assist in developing and executing product strategies and roadmaps
• Contribute ideas and insights to roadmap discussions, including opportunities for AI-driven innovation
• Collaborate with cross-functional teams to ensure alignment on product goals and timelines

Market Research & Customer Insights

• Conduct market research to understand customer needs, trends, and competitive landscape
• Use AI tools and data analytics to uncover emerging patterns and inform product decisions
• Engage directly with customers to gather feedback and validate product ideas

Product Solution Prioritization & Innovation

• Help prioritize product solutions based on customer feedback, business goals, and market demands
• Advocate for high-impact solutions and functionality, including those that leverage automation or AI
• Drive small-scale innovation initiatives and contribute to continuous improvement

Requirements & Development Support

• Collect and document product requirements from stakeholders
• Translate requirements into actionable tasks for engineering teams
• Track development progress and proactively identify blockers or improvement opportunities

Product Launch & Enablement

• Support enablement efforts by creating clear, value-driven messaging for new solutions and functionality
• Ensure readiness across engineering, marketing, sales, and customer support teams and proactively address gaps in launch planning
• Ensure successful product launches by managing the development of product documentation, training resources, and internal communication content

Performance Monitoring & Reporting

• Monitor product performance and user engagement metrics
• Analyze data to identify areas for improvement and recommend corrective actions
• Prepare reports that inform strategic decisions and highlight actionable insights

Ownership & Change Leadership

• Take initiative to improve processes, tools, and team workflows
• Demonstrate ownership by driving tasks to completion and proposing new ideas
• Participate in internal innovation efforts and pilot emerging technologies

Required Skills & Education

• Bachelor's degree in Business, Marketing, Engineering, or a related field
• 0–2 years of experience in product management or a related field (e.g., UX, business analysis, marketing, software development)
• Excellent communicator, including written, verbal, and presentation skills
• Highly inquisitive with strong collaboration and influencing skills
• Fundamental conceptual and analytical thinking skills; process and detail oriented
• Competency in Jira, Confluence, digital collaboration tools and Microsoft applications
• Solid project management and organizational experience/skills

Preferred Experience

• Academic or project-based experience may substitute for formal work experience, including:
• Leading or contributing to product-oriented projects, thesis work, or innovation challenges
• Participation in hackathons, startup incubators, or student-led initiatives involving product development or user research
• Relevant coursework in product management, UX design, business strategy, or data analytics with hands-on assignments
• Internships, freelance, or volunteer work that involved solving user problems, building solutions, or collaborating across teams
• Understanding and application of Product Management strategy and methodologies to improve user and customer outcomes
• Knowledge of Software Development Lifecycle (SDLC) and working in an Agile software development environment
• Experience in collaborating with and gathering feedback from a range of audiences—including customers, business stakeholders, and cross-functional teams
• Interest in AI, automation, or emerging technologies as tools for product innovation

This role is hybrid. The expectation is for the employee to come into the London, ON office at least four times a year for two days each visit.

VitalEdge is an Equal Opportunity Employer