Technical Social Media Coordinator

Job Description

Tailscale is looking for a Technical Social Media Coordinator to manage our day-to-day presence across social platforms to find and meet developers where they are. This is a hybrid role that combines social media management with hands-on video production, with the work split approximately 50/50.

You will plan and publish daily content, work cross-functionally to turn technical updates into clear and compelling stories, and help create short-form videos and demos that show Tailscale in action. From editing YouTube videos and producing short, engaging clips to highlighting new features and open source contributions, you will turn technical updates into narratives that resonate with developers, IT/DevOps practitioners, and networking professionals.

If you enjoy explaining complex systems in a simple way, thrive on curiosity, and want to contribute to something educational and genuinely useful for the networking world, this role will give you the opportunity to shape Tailscale's voice across channels. You will develop a deep understanding of the product and developer ecosystem, support DevRel at select events, and capture talks and community moments for social.

Key Responsibilities

Social Media Management

• Lead Tailscale's social presence across X, Bluesky, Mastodon, LinkedIn, YouTube, Instagram, TikTok, Discord, and emerging developer platforms.
• Plan and maintain social content calendars that highlight new features, blog posts, community stories, and product updates.
• Write clear, engaging posts that translate technical ideas into content developers care about.
• Monitor social conversations, respond authentically, and help shape Tailscale's voice across platforms in conjunction with our Community Manager.
• Track performance metrics and use insights to iterate on content and channel strategy.

Video & Post-Production

• Capture, edit, and produce video content including developer talks, demos, product explainers, and YouTube videos.
• Convert long-form recordings into short-form content for platforms like Shorts, Reels, and TikTok.
• Work with Developer Relations and Product to storyboard and produce technical demos that highlight real developer workflows.
• Experiment with new visual formats and creative approaches that resonate with technical audiences.
• Feel comfortable being on camera or behind the camera as needed.

Developer Relations Support

• Support DevRel during events, conferences, and community moments
• Capture and amplify technical talks, live demos, and community interactions.
• Surface developer stories and use cases that illustrate how people use Tailscale in the real world.

What We Are Looking For

• 1–2 years experience in social media strategy, content creation, or technical storytelling.
• Strong writing skills with the ability to communicate technical concepts in a simple, clear way.
• Experience with social posting, listening, and analytics tools (Buffer, Hootsuite, Sprout, or similar).
• Solid foundation in video editing, especially creating short-form and repurposed content.
• Comfortable learning technical concepts related to Tailscale, networking, DevOps tools, and developer workflows.
• Comfortable being on camera and interviewing team members or developers.
• Strong organization and project management skills with the ability to juggle multiple priorities.
• A collaborative mindset with experience working with Marketing, Product, and DevRel teams.
• Analytical approach with hands-on experience reviewing performance data and iterating content accordingly.

• Basic familiarity with programming (Go, JavaScript, Python) or willingness to learn.

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set.