Digital Marketing Lead

9 hours ago

Toronto, Ontario, Canada B3 Systems Full time

About B3

B3 Systems is redefining industrial intelligence. Our AI-powered, agentic platform empowers the world's largest industries to work smarter—connecting people, machines, and data in real time.

From the shop floor to the boardroom, B3 turns complexity into clarity, helping manufacturers unlock performance, predict outcomes, and drive the future of intelligent operations.

About the Role

We're looking for a Digital Marketing Lead to drive awareness, engagement, and growth across B3 Systems' rapidly expanding footprint in AI-driven manufacturing. This is a key role that combines creativity, analytics, and strategy — leading all aspects of marketing from brand positioning to digital campaigns.

You'll work closely with

leadership teams across the company, including

Sales, CSMs, and BDRs, to shape and execute our marketing vision — telling the story of how B3 is transforming industrial operations through data, AI, and digital transformation.

About You

  • 5+ years of experience in digital marketing, ideally in B2B technology or industrial sectors
  • Strong grasp of marketing strategy, content creation, analytics, and campaign management
  • Hands-on experience with tools such as HubSpot, Google Analytics, LinkedIn Campaign Manager, or similar
  • Excellent communication and storytelling skills — both written and visual
  • A proactive, organized, and data-driven mindset with attention to detail
  • Passionate about technology, innovation, and AI

Key Responsibilities

  • Develop and execute B3's overall marketing strategy across digital, web, and social channels
  • Lead content creation (website, email, social, video, press, and campaigns) aligned with our brand and growth goals
  • Manage the company website, SEO, and paid/organic performance metrics
  • Drive lead generation through targeted campaigns and marketing automation
  • Support events, trade shows, and thought leadership initiatives
  • Oversee brand consistency, design standards, and messaging across all materials
  • Collaborate with leadership and sales teams to align marketing with business objectives
  • Track performance and report on KPIs, engagement, and ROI

About the Office

  • All In, In Office

    – Centrally located at the Corner of Yonge & St. Clair, we show up together, every weekday. Face-to-face time fuels our culture, speed, and creativity.
  • Built for Growth

    – We're moving fast, keeping structure light, and rewarding people who take ownership and drive momentum.

If you're creative, driven by growth, relationships, and innovation, we'd love to meet you.

Note: This position reflects an existing vacancy. B3 Systems is proud to be an Equal Employment Opportunity employer. We truly appreciate your interest in joining our team. While we may not be able to connect with every applicant, we will reach out directly to those selected for next steps. No "artificial intelligence" tool will be used to screening, assessment or selection of applicants for this opportunity.

We celebrate diversity and are committed to creating an inclusive, supportive workplace where everyone can thrive. If you require any accommodations or support at any stage of the selection process, please let us know—we're happy to help.

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