Field Marketing Manager

At Neon One, we believe that technology is the key to building vibrant communities of generosity. As a leader in nonprofit software since 2004, we create intuitive solutions that help small and mid-sized nonprofits connect with people, build trust, and make good happen every day.

Our culture is powered by empathy, innovation, and a shared mission to empower organizations making a difference. We operate with a customer-first mindset, take pride in extraordinary results, and grow together by supporting each other and embracing bold new ideas. If you're passionate about using your skills to drive real impact and want to thrive in a collaborative, fully remote environment, Neon One is the place for you.

The Field Marketing Manager is a highly visible, cross-functional role that translates central product marketing strategy into revenue acceleration. You will own the planning and execution for all field marketing channels — including owned events, third-party sponsorships, virtual events, and partner co-marketing initiatives.

Working closely with Product Marketing, Sales, Partner, and Customer Success Teams, this role will be responsible for building brand awareness and category leadership for Neon One, while simultaneously driving conversion through high-touch field execution.

• Execute a field marketing strategy aligned with marketing objectives and sales/partner goals.

• Plan, manage, and host events, including high-impact in-person events and high-ROI virtual programs.

• Concept and deliver scalable enablement programs that empower sales and partner teams to effectively articulate the Neon One value proposition to the field.

• Ensure seamless pre-, during, and post-event processes and experiences.

• Collaborate with sales and partner teams to identify target accounts, tailor messaging, and design account-specific campaigns.

• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.

• Design and implement ABM strategies to support high-value partner acquisition and adoption, creating personalized programs to drive engagement and conversions.

• Partner with content and digital teams to develop assets such as landing pages, emails, and personalized outreach materials for field and ABM programs.

• Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.

• Manage the field and partner marketing budget, ensuring all programs deliver measurable results.

• 5+ years of Field Marketing, Partner Marketing, or similar experience.

• Proven ability to design, manage, and execute comprehensive event strategies (both in-person logistics and high-ROI virtual programs like webinars).

• Experience owning and executing partner marketing initiatives (co-marketing, co-selling enablement).

• Strong analytical mindset with experience tying field marketing activities to measurable business outcomes (MQLs, Win Rates, ROI).

• Exceptional cross-functional communication skills, capable of translating strategic messaging into clear, compelling sales and partner collateral.

• Partner program design and management experience.

• Experience building GTM programs targeting SMB or mid-market customers.

• Familiarity with the nonprofit technology ecosystem or experience marketing to mission-driven organizations.

• Comfort in a fast-moving, remote-first environment where priorities shift.

• Passion and curiosity for AI and its role in streamlining field marketing processes and customer engagement.

• Growth mindset: open to coaching, resilient through change, and motivated to drive impact.

• Hands-on experience with key technologies, including event platforms (Wistia/Zoom/Ring Central), ABM tools (6sense/AdRoll ABM), Salesforce, and business intelligence software (Metabase).

At Neon One, our values are how we show up every day. We make good happen by putting empathy and passion at the center of our work, using technology to uplift mission-driven organizations. We stand for our customers, act with care and intention in every decision, own the solution, and grow together. We innovate fearlessly, always exploring new ways to support our community and each other.

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews.

This opportunity is offered through HighlightTA, the on-demand talent team supporting Neon One's growth.

Connect with us and learn more:
Neon One on LinkedIn
HighlightTA on LinkedIn