Senior Marketing Specialist

JOB TITLE : Senior Marketing Specialist

POSITION STATUS : Temporary full-time position (12 Months)

DEPARTMENT : Marketing and Brand Communication (370)

LOCATION : Montreal

WHO WE ARE

At Air Canada Vacations, we're in the business of making dreams travel. That's why we offer vacation packages, tours, cruises and more tailored to everyone's individual needs. We like to say we have a vacation for every traveller because we do If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on board

In this role, you will proactively develop and maintain a strong expertise for your assigned product portfolio. You communicate and manage campaign projects with multiple stakeholders, to ensure programs are launched to market effectively and efficiently. You will be responsible for growing the market share for a specific product line through strategic campaign planning across our product portfolio in support of aggressive objectives.

You have worked in a fast-paced environment that requires quick turnarounds, are knowledgeable using project management software, are a strategic and innovative thinker, and have developed and executed on marketing strategies for a large organization within critical timelines. You are passionate about project management, are creative and driven by cohesive marketing storytelling, and have a genuine desire to see his/her team succeed in achieving their full potential.

WHAT YOU'LL BE DOING

• Lead the development of marketing campaigns for various product lines from a strategic, media and creative standpoint
• Launch and develop marketing strategies for new routes, new products and ancillaries
• Develop, manage and lead the production of marketing campaigns for B2C and B2B audiences:
• Propose marketing strategies including tactical mix, channel mix and messaging strategy
• Build communication plans, creative briefs and workback schedules
• Contribute to resource allocation
• Organize and lead kick-off meetings
• Review creative assets to ensure alignment with brand and campaign objectives
• Coordinate internal and external approvals as well as implementation steps
• Communicate with project stakeholders to inform them of progress, challenges, blockers and re-evaluate deadlines when necessary
• Deliver final assets on time and as per brief
• Monitor, analyze, and report back on campaign results, demonstrating campaign ROI, deriving actionable insights to continually improve effectiveness of future campaigns.
• Leverage qualitative and quantitative research to understand competitors, customer perception, behaviour and insights
• Ensure the continuity and cohesion between the various marketing campaigns across product lines
• Collaborate efficiently and communicate on a regular basis with multiple internal and external partners to ensure alignment and proper prioritization (e.g. Creative, Copywriting, Consumer Growth and Engagement, Email Marketing, E-commerce, RM, Sales, Social Media)
• Ensure brand guidelines are respected throughout all touchpoints
• Act as a marketing subject matter expert to the business
• Contribute to identify and implement process improvements
• Act as a marketing & branding advocate and contribute to a positive customer journey
• Actively monitor market trends and contribute to ongoing competition benchmark
• Liaise with Air Canada for cross-promotional opportunities
• Support sales-specific initiatives requiring additional support (e.g. global material for product launches, trade breakfasts, new trade)
• Collaborate with Air Canada's legal team to obtain clearance and approvals prior to each campaign launch

WHAT YOU BRING TO THE TEAM

• University degree in Marketing or equivalent
• Minimum 4-5 years relevant marketing experience
• Experience working in an advertising agency an asset
• Retail marketing experience an asset
• Experience in the travel industry an asset
• Excellent project management and organizational skills
• Bilingual oral and written communication skills required (English and French)
• Strong ability to adapt quickly, work independently, manage priorities and work under pressure
• Excellent team spirit, positive attitude, interpersonal and listening skills
• Proactivity, resourcefulness, and attention to detail
• Creativity, curiosity, and appetite to challenge the status quo
• Proficiency in Office 365
• Experience working with Jira project management system an asset
• Strong program and project management skills
• Data driven and proficiency in pulling and using data to make informed decisions

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You'll be eligible for travel privileges for yourself and other eligible persons once you've completed 6 months of service
• Hybrid work model
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member's authentic self to truly shine.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.

Linguistic Requirements

When qualifications are equal, preference will be given to bilingual candidates. The position involves daily interactions with partners, clients, and colleagues located outside of Quebec.