People Manager, PPC

2 weeks ago

Toronto Ontario Information Technology, Canada Futuretek Full time $80,000 - $150,000 per year
Senior Manager, PPC & Paid Media

Location: Toronto, in office Monday to Friday

We are seeking an experienced and strategic Head of PPC to lead our paid media efforts across multiple iGaming brands. This role is responsible for developing and executing a high-impact PPC strategy across Search, Display, Mobile, Video, Social Media, and Programmatic channels, with a strong focus on acquiring quality clients in both regulated and pre-regulated markets.

You will bring  a data-driven mindset, and a proven track record of managing large budgets while achieving strong ROI. You will lead a growing PPC team and collaborate closely with Marketing, Data, Product, Creative, CRM, and Compliance to deliver sustained acquisition performance.

Key Responsibilities
  • Develop and execute the global PPC strategy 
  • Lead, mentor, and expand a high-performing PPC team, providing clear goals, guidance, and support.
  • Manage and optimize acquisition campaigns across Google Ads, Bing, Apple Search Ads, social media platforms (Facebook, Instagram, TikTok, Twitter/X, LinkedIn), programmatic DSPs, YouTube, and other paid channels.
  • Drive growth through effective targeting, bidding strategies, automation, and continuous A/B testing.
  • Optimize campaigns toward core KPIs including FTDs, CPFTD, ROAS, LTV, and long-term player value.
  • Ensure full compliance with advertising regulations across all jurisdictions.
  • Collaborate with Data & BI teams to ensure accurate tracking, attribution, and reporting across registration, deposit, activation, and retention stages.
  • Produce regular performance reports with actionable insights, trends, and forecasts for senior leadership.
  • Identify and evaluate new paid channels, traffic sources, and technologies to support acquisition growth.
  • Manage relationships with external agencies, networks, and technology partners.
  • Stay up to date on industry trends, regulatory changes, and platform policy updates relevant to iGaming.
Qualifications
  • 5–8+ years of PPC experience with a minimum of 3 years in iGaming, sportsbook, casino, or similar high-velocity digital industries.
  • Proven experience managing multi-million-dollar budgets and delivering strong acquisition ROI.
  • Advanced hands-on experience with Google Ads, Google Analytics, GTM, programmatic DSPs, and social media advertising platforms (Facebook Ads Manager, TikTok Ads, Twitter/X Ads, etc.).
  • Strong understanding of iGaming acquisition metrics: FTD, CPA, CPFTD, ARPU, LTV, retention, and player funnels.
  • Experience operating across multiple markets, including regulated and pre-regulated environments.
  • Strong analytical skills with the ability to interpret complex data and provide meaningful recommendations.
  • Excellent communication, leadership, and stakeholder management skills.
Preferred but not needed:
  • Experience with MMPs (AppsFlyer, Adjust).
  • Familiarity with regulatory requirements for iGaming advertising across various jurisdictions.
  • Understanding of BI tools (Looker, Tableau, PowerBI) and/or SQL.
  • Experience collaborating with creative teams on landing page optimization and funnel improvements.
What We Offer
  • Competitive compensation package
  • Performance-based bonuses
  • Comprehensive benefits (health, dental, etc.)
  • Opportunities for professional development and advancement
  • A fast-paced, innovative environment within a rapidly growing iGaming organization
  • Flexible location options (remote/hybrid depending on region)
  Elena Ricci

  • People Manager, PPC

    1 week ago

    Toronto, Canada Futuretek Full time

    Senior Manager, PPC & Paid Media Location: Toronto, in office Monday to Friday We are seeking an experienced and strategic Head of PPC to lead our paid media efforts across multiple iGaming brands. This role is responsible for developing and executing a high-impact PPC strategy across Search, Display, Mobile, Video, Social Media, and Programmatic channels,...

  • Amazon PPC Manager

    4 weeks ago

    Vancouver, Toronto, Montreal, Calgary, Edmonton, Old Toronto, Ottawa, Mississauga, Quebec, Winnipeg, Halifax, Saskatoon, Burnaby, Hamilton, Victoria, Surrey, Halton Hills, London, Regina, Markham, Brampton, Vaughan, Kelowna, Laval, Southwestern Ontario, R, Canada Big Internet Seller Services Inc Full time

    We are looking for a results-driven Amazon PPC Manager to lead our Pay-Per-Click (PPC) advertising strategy on the Amazon platform. The ideal candidate will have a proven track record in managing and optimizing Amazon PPC campaigns to drive increased visibility, sales, and profitability. This role requires a deep understanding of Amazon’s advertising...

  • Data Analytics Specialist

    1 week ago

    Toronto, Ontario · Information Technology, Canada Futuretek Full time $80,000 - $120,000 per year

    Data Analytics SpecialistWe are looking for a Data Analytics Specialist  with Marketing technology experience who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the...

  • PPC Manager

    6 days ago

    Toronto, Canada Peninsula Canada Full time

    **Company: BrightHR Canada** **Salary: $70,000 to $100,000 DOE** **Location: Toronto, ON (5 days on site)** **Job Overview** Due to the growth within our marketing team at BrightHR Canada, an exciting new role is available for a passionate, analytical, and highly organized Paid Search Manager. **This role is required to be on-site 5 days at our Downtown...

  • Google Ads PPC Manager

    1 week ago

    Toronto, Canada StickerYou, Inc. Full time

    Job Description: StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their marketing,...

  • Google Ads PPC Manager

    1 week ago

    Toronto, Canada StickerYou, Inc. Full time

    Job Description: StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their marketing,...

  • Google Ads PPC Manager

    2 weeks ago

    Toronto, Canada StickerYou Full time

    Job Description:  StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their...

  • Google Ads PPC Manager

    1 week ago

    Toronto, Canada StickerYou, Inc. Full time

    Job Description: StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their marketing,...

  • Google Ads PPC Manager

    2 weeks ago

    Toronto, Ontario, Canada StickerYou Full time $80,000 - $120,000 per year

    Job Description: StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their marketing,...

  • Google Ads PPC Manager

    2 weeks ago

    Toronto, Ontario, Canada StickerYou Full time $60,000 - $120,000 per year

    Job Description: StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform combines automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their...