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Data Analytics Specialist

4 hours ago

Toronto Ontario Information Technology, Canada Futuretek Full time
Data Analytics Specialist

We are looking for a Data Analytics Specialist  with Marketing technology experience who will act as the bridge between our PPC/Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.

You will be responsible for implementing and maintaining best-in-class marketing tracking infrastructure, ensuring data accuracy across platforms, and enabling the marketing team to make decisions based on reliable performance data.
Key Responsibilities
  • Tracking & Integrations
    • Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms.
    • Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.
    • Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.
    • Set up and maintain GA4 for advanced funnel tracking across apps and web.
    • Build, test, and maintain data pipelines to avoid attribution mismatches.
  • Data Flow & Quality Assurance
    • Identify and resolve data discrepancies between platforms (Meta, Google, AppsFlyer, PBI).
    • Implement fallback logic and ensure partial data handling (IP/User Agent, FBP, FBC, etc.) is in place.
    • Maintain universal parameter mapping (UTMs, Click IDs, etc.) across all campaigns.
  • Analytics & Reporting
    • Develop and maintain custom dashboards in Power BI (and other BI tools) tailored to PPC and acquisition teams.
    • Define KPIs, including Registrations, FTDs, LTV, ROAS, Cash-in, NGR.
    • Perform cohort analysis, retention analysis, and revenue attribution modeling.
  • Collaboration
    • Work closely with developers to deploy tracking solutions.
    • Collaborate with PPC managers to optimize campaigns based on accurate event data.
    • Support the Product & BI teams with structured data insights.
Requirements
  • Proven experience as a Marketing Technology Specialist, Data Analyst, or MarTech Engineer.
  • Strong knowledge of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity Ads, IronSource.
  • Proficiency in event tracking, pixel setup, SDK integrations, and API connections.
  • Hands-on experience with server-to-server integrations and conversion event deduplication.
  • Familiarity with Power BI or other BI platforms for dashboard creation.
  • Strong knowledge of SQL, JavaScript, Python (or other scripting languages) for pixel/event customization.
  • Experience in iGaming industry is highly desirable.
  • Excellent communication skills to act as a bridge between Marketing & Development teams.
Nice to Have
  • Experience with Attribution modeling, LTV forecasting, and data-driven optimization.
  • Familiarity with GTM (Google Tag Manager) server-side setup.
Elena Ricci