District Manager

Job Description

Remote - Position does not require an employee to be on-site full-time but the general expectation is that the employee will live in the Windsor, Ontario area and be onsite at each dealership at least once monthly, with travel a minimum of three (3) days each week. Travel for corporate meetings and training is required approximately four (4) times a year.

About GM

There's never been a more exciting time to work for General Motors.

To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision won't happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

Why Work for Us

Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. We are proud to support our employees' volunteer interests and make it a priority to join together in efforts that give back to our communities. In this role, you will develop professionally and gain firsthand knowledge of the Retail New Vehicle Sales & Marketing with exposure to the Customer Care & Aftersales, Certified Pre-Owned businesses, as well as Distribution and Network Planning. You will also have direct interaction with Regional leadership, learn from experienced professionals in the industry and have the ability to affect the customer experience, bringing value to them & to General Motors.

At GM you have a future

We'll give you the tools to succeed, the freedom to explore and a collaborative environment to grow in - both professionally and personally. It's time to do the best work of your career. Are you ready to take on the challenge? In conjunction with the Regional Manager and the Regional Marketing Managers, the District Manager Sales will deploy initiatives towards the achievement of retail sales and market share, maximize revenue, in addition to building strong partnership with the Dealers by driving sales performance and improving customer experience.

The Role:

The District Manager Sales will be responsible for leading, motivating and influencing their Dealers within Windsor (District 1).

In conjunction with the Regional Manager and the Regional Marketing Managers, the District Manager Sales will deploy initiatives towards the achievement of retail sales and market share goals, maximize revenue, in addition to building strong partnerships with the Dealers by driving sales performance and improving customer experience.

The successful candidate will focus on and be measured on the following 4 key areas:

• Drive retail sales and market share performance

• Drive vehicle order coverage

• Improve Customer Satisfaction and retail experience 

• Drive adjacency revenue performance: Accessory sales, Service, OnStar, Leasing

What You'll Do (Responsibilities):
 

Sales & Share Performance

• Achieve retail sales and share objectives for the District through implementation of District and Dealer Action plans – internal and external marketing plans

• Identify sales opportunities in the District through analysis of various data points such as sales, inventory, market share, demographic and competitive intelligence to increase performance

• Develop and execute GM and Supplier Employee Market Initiatives

• Analyze Dealership Operating Report to identify opportunities for efficiencies and sales growth

Drive Vehicle Order Coverage

• Develop plans and strategies to maximize vehicle ordering coverage to drive retail sales growth

• Analyze and align Dealer ordering patterns to regional strategies and market opportunities

Improve Customer Satisfaction and Retail Experience

• Build a culture of customer focus among the Dealers and ensure processes and procedures are in place to support customers and build advocacy

• Drive Customer Satisfaction Index (CSI) performance and improve negative impact Dealership performance

• Manage customer complaint issues appropriately and support resolving with a "win-win" outcome 

• Champion improvement in retail digital customer experience and implementation of retail innovation that support retail experience improvement

• Drive product training participation to help develop knowledgeable and passionate sales teams

Adjacency Performance

• Drive Accessories revenue performance with strong (LPO) factory ordering

• Champion strong Sales to Service to Sales processes to maximize customer retention and sales opportunities

• Drive OnStar activations with Welcome Call onboarding & Mobile App usage

• Drive GM Financial Leasing Penetration

Your Skill & Abilities (Required Qualifications):

• 5 years of relevant work experience (District Sales Manager experience preferred)

• Excellent communication, interpersonal, presentation and leadership skills

• Proven track record of sales growth and relationship building

• Outstanding analytical abilities combined with strong decision-making skills

• Strong financial acumen

• Ability to work independently and in cross-functional environments

• Understanding of OEM distribution processes, field sales tools and reports

• Willingness to travel and to work extended hours on occasion if required (eg. month-end) 

• Valid Driver's License

• This role will be located in Windsor, Ontario

Preferred Qualifications:

• Prior District Manager Sales experience preferably 2 years

Education and Training:

• Successfully obtained an Undergraduate Degree or College Diploma preferably in Business and/or MBA

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

• Healthcare, dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.

The selected candidate will be required to travel at least 50% or more on a frequent basis.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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