Creative Director

About Us
Born from a technology and innovation company, we were raised to move fast and adapt to the pace of change our industry faces today. At our core, we turn complex problems into human, desirable, and culturally iconic campaigns and experiences.

We have a deep culture of boundary-pushing creativity, crafting ideas and content that stand out in cluttered markets, resonate with consumers, across a myriad of (emerging) touchpoints.

Cheil Toronto primarily serves as the lead agency for all Samsung projects in Canada and is located steps from their office in Mississauga, Ontario.

We're a platform-agnostic team of over 50 specialists. From engineer–storytellers, creative specialists, to data–designers, our hybrid talents turn emerging technologies into tangible stories that bring us closer to the future. Relentlessly exploring new ways brands can connect with the audiences that matter most to them.

And that brings us to you… or rather you to us. Pushing boundaries and traditional advertising requires a curious mind undeterred by the never-been-done. We need a thinker and doer eager to explore new ways to connect with consumers.

About The Role
The Creative Director sits at the heart of Cheil's creative output, responsible for driving creative excellence across the agency. You'll lead and grow a team of writers, art directors and designers, ensuring that our work not only meets clients' needs but pushes for originality, cultural resonance, and high craftsmanship. You will partner with Strategy, Production, and Client Leadership to shape work that is bold, strategically grounded, beautifully executed, and scalable.

Duties And Responsibilities
Inspire and direct the creation and delivery of competitive, original, award-worthy creative work both above and below the line

Inspire and mentor a team of talented Creatives

Engage directly with the Account Services team to evolve and grow business within our core client portfolio

Direct, steer or contribute to the development of client presentations and other important communication ensuring that it is clear, compelling and persuasive

Support the growth of all marketing divisions at Samsung Canada: Mobile eXperience, Consumer Electronics, Direct-to-Consumer and Corporate Marketing

Assist with RFP planning, writing, estimation and pitching

Requirements/Qualifications
Minimum of 10 years of experience with creative content – both digital and traditional. A minimum of 5 years in a management role

A thought leader with highly creative ideas

Strong leadership and management skills

Strong creative vision with understanding of business objectives and budgets

Excellent communication and presentation skills, projecting yourself confidently to explain ideas to client and internal teams

Ability to provide articulate and creative notes, and other feedback

Copywriting experience is an asset

Education
Bachelor's degree in Graphic Design, Art, or a related field, or equivalent mix of experience and other formal design training.

Criteria

• Core Professional Competencies

Experience Level

• Minimum 10+ years in creative development (advertising, digital, integrated campaigns)
• Minimum 5 years leading creative teams in an agency environment
• Proven track record with global or high-profile brands (preferably in tech, retail, or lifestyle categories)

Strategic Thinking

• Ability to translate client business objectives into creative strategies
• Experience working closely with strategy and account teams to define campaign direction
• Understanding of consumer insights, data-driven creativity, and brand storytelling

Cross-Channel Expertise

• Strong understanding of digital-first and integrated campaigns
• Familiarity with social, experiential, retail, and influencer marketing
• Experience in both B2C and B2B marketing contexts is an asset
• Creative & Technical Excellence

Creative Vision & Innovation

• Demonstrated ability to lead concept development from idea to execution
• A portfolio showcasing award-worthy, high-impact campaigns
• Comfort working across multiple media formats — from film and social to interactive and experiential

Quality & Craft

• Strong understanding of brand tone, copywriting, visual storytelling, and design principles
• Ability to critique work constructively — balancing creativity with commercial viability
• A knack for spotting emerging trends and integrating them into Cheil's creative output

Presentation & Persuasion

• Excellent communicator with client-facing presentation skills
• Ability to sell creative ideas persuasively to senior stakeholders
• Experience with RFPs, pitches, and new business development
• Leadership & Cultural Fit

Team Development

• Proven success in mentoring, inspiring, and retaining creative talent
• Builds a culture of collaboration, inclusion, and accountability
• Capable of constructive feedback that motivates and elevates creative standards

Cheil DNA Fit

• Passionate about innovation and experimentation while grounded in brand consistency
• Thrives in a fast-paced, hybrid (client + agency) environment with multiple stakeholders

Leadership Style

• Demonstrates calm authority, empathy, and decisiveness
• Comfortable leading cross-functional teams (Designers, Copywriters, Art Directors, Strategists)
• Encourages collaborative problem-solving over hierarchy
• Nice-to-Haves / Differentiators
• Experience working with Samsung or other global electronics brands
• Award recognition (Cannes, One Show, Clios, Effies, etc.)