Digital Marketing Manager

Marketing Manager (B2B / Digital / AI-Driven)

Company: Sunlead Technologies Inc.

Location: Calgary, AB (Hybrid / Remote-Friendly)

Job Type: Full-Time

Compensation: Competitive Salary + Performance-Based Bonus

About the Company

Sunlead Technologies helps industrial and energy companies modernize how they use data, analytics, and AI to drive real business outcomes.

We work with senior technical leaders who value clarity, execution, and measurable results. We are growing and looking for a Marketing Manager to build and run our B2B demand generation engine.

About the Role

As Marketing Manager, you will own the full marketing lifecycle—from content creation to qualified sales conversations.

Your primary goal is to:

Attract the right audience → educate them → qualify them → convert them into booked sales calls.

This is a hands-on role suited for someone who enjoys execution, testing, optimization, and using AI tools to work faster and smarter.

Key Responsibilities

Content & Channel Management

• Manage and grow LinkedIn presence (organic and paid)
• Manage YouTube content and YouTube advertising
• Manage Google Ads campaigns
• Repurpose long-form content into short-form posts, clips, blogs, and emails
• Write and optimize blog content for SEO and lead generation

Demand Generation & Funnels

• Build and optimize:
• Landing pages
• Marketing funnels
• Lead magnets
• Email nurture sequences
• Improve calendar booking and lead qualification flows
• Ensure only qualified prospects book sales calls

Paid & Organic Growth

• Plan, launch, and optimize LinkedIn Ads and YouTube Ads
• Conduct market research on audiences, competitors, and offers
• Track, test, and optimize campaigns using performance metrics

AI & Automation

• Use AI tools (ChatGPT, automation tools, analytics platforms, etc.) to:
• Increase content production speed
• Improve messaging and conversion
• Automate repetitive marketing tasks
• Continuously improve marketing workflows through AI and automation

Qualifications

Required

• Experience in B2B digital marketing
• Hands-on experience with LinkedIn, YouTube, SEO, email marketing, and funnels
• Strong written communication and copywriting skills
• Data-driven mindset with understanding of KPIs, conversion rates, and ROI
• Regular use of AI tools in daily work
• Ability to work independently and take ownership of results

Preferred

• Experience in B2B, SaaS, technology, or industrial sectors
• Familiarity with CRM systems and marketing automation tools
• Experience turning thought leadership into qualified leads

Why Work With Us

• Direct ownership of marketing strategy and execution
• Visible impact on company growth and revenue
• Flexible hybrid / remote-friendly work environment
• Performance-based bonuses tied to results
• Opportunity to grow with a fast-evolving, AI-driven company

How to Apply

Apply through Indeed with your resume.

Candidates with examples of B2B content, funnels, or campaigns are strongly encouraged to include links.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Work from home

Application question(s):

• How many years of B2B marketing experience do you have?
• Have you owned or managed an end-to-end B2B demand generation funnel (content → landing page → email → booked calls)?
• How have you qualified leads before allowing them to book a sales call?
• Which paid advertising platforms have you personally managed budgets on?
• Describe how you would repurpose a 10-minute YouTube video into multiple marketing assets.
• Which AI tools do you actively use in your daily marketing work?
• Which metrics do you focus on most when evaluating marketing performance?
• Provide one example of B2B content (post, email, landing page, or ad) you created that generated leads or sales conversations.
• This role requires independent ownership and execution. How do you typically plan and manage your work without daily supervision?

Language:

• English (required)

Work Location: Remote