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Senior Manager, Strategic Content

2 weeks ago

Toronto, Ontario, Canada ApplyBoard Full time $120,000 - $180,000 per year

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it's important that our team members are representative of the students from more than 150 countries that we support.

*The opportunity:*
Want your words to change lives? Then this position is for you. We're looking for a strong communicator with an analytical edge. You'll be responsible for creating content that helps ApplyBoard stand out, from high-profile communications to insight reports. You'll devise and own a smart content strategy that combines thought leadership, data, and storytelling to compliment our marketing mix. Together with the team of strategic content creators that you'll manage, your content will increase brand awareness, reach new customers, and create better engagements with our existing clients, industry partners, and government.

You'll be part of a thriving marketing team, and a mission-based company that wants to unlock the potential of every aspiring mind. You'll use your passion for communication on a daily basis.

*What you'll do everyday:*

  • Manage, coach, and grow a team of strategic content creators to support the planning and execution of all strategic communications
  • Develop ApplyBoard's strategic content strategy and calendar of deliverables, assigning work to the team, ensuring deadlines are met and high-quality content is produced
  • Source, organize, and analyze large amounts of first- and third-party data, making educated conclusions to craft informative, information-heavy communications including industry and study trend reports, insight reports, gated e-books, and report publications that can be used across our different segments and audiences
  • Champion the smart use of emerging technologies, including AI, to enhance content creation, insights, and distribution, while maintaining a high standard of originality, insight, and authenticity
  • Create compelling consumable content for our blog, social channels, and other owned channels for lead gen and nurture, sometimes ghostwritten on behalf of other leaders
  • Equip our sales teams with content and training they need to engage buyers effectively and close deals faster
  • Utilize content to establish ApplyBoard as a thought leader within the ed-tech landscape, building brand awareness and positively impacting operations
  • Apply SEO best practices and research to optimize content
  • Collaborate with other members of the marketing team to turn content into various formats, sometimes providing direction on design and distribution
  • Co-create government relations and sector advocacy material for all major destination markets, in conjunction with ApplyBoard's legal team
  • Facilitate content brainstorming sessions within marketing and cross-functionally
  • Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics
  • Stay informed about industry best practices, technologies, and regulatory developments to continuously enhance the effectiveness and efficiency of marketing efforts
  • Build and refine presentation decks for key ApplyBoard events, including keynote presentations for executive leadership

*What you bring to the table:*

  • 7+ years of professional writing and editing experience in a fast-paced environment, ideally in a tech industry
  • Exceptional written communication skills with strong attention to detail and editing ability
  • Strong interpersonal skills with the ability to build trust and maintain relationships cross-functionally and with leadership
  • Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines
  • Previous experience managing and/or mentoring writers and content creators
  • Experience creating technical, editorial, and keyword-targeted content
  • Strong understanding of marketing principles and SEO best practices
  • Strong understanding of the international education landscape, esp. in relation to government policies
  • Ability to translate complex information into clear, user-friendly content
  • Thrives in an independent work environment with the ability to problem-solve and manage
  • Ability to work well under pressure while producing high-quality work
  • Experience with marketing and automation tools, including Hubspot, WordPress, and Canva is an asset
  • Experience analysing, manipulating, and parsing data using tools such as Excel, Google Sheets, and Tableau is an asset

About ApplyBoard
ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard's global team assists students and our 1,500+ partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard keeps international students at the heart of everything we do.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.