E-Commerce Marketing Manager

7 days ago

Toronto, Ontario, Canada Kilne Full time

Job Title:

E-Commerce Marketing Manager

Location:

[Remote]

Type of Position:

Contract, 18 Months

We're looking for a results-driven
E-Commerce Manager

to lead the strategy and execution of our promotions, website and email marketing. This role is responsible for driving sales growth through website management, promotional campaigns, email marketing. The ideal candidate has a strong understanding of ecommerce best practices, is data-driven, and thrives in a fast-paced, collaborative environment.

Compensation:

Competitive salary, benefits, PTO, and a complimentary Kilne knife set. 

We encourage applications from diverse backgrounds and provide accommodations as needed.

Key Responsibilities

Email Marketing

  • Develop and manage email marketing strategy, including newsletters, product announcements, and automated campaigns.
  • Oversee segmentation, personalization, and A/B testing to maximize engagement and revenue.
  • Track performance metrics and continually optimize campaigns.

Website Management

  • Oversee day-to-day website operations, ensuring product pages, content, and promotions are up-to-date.
  • Collaborate with design, development, and merchandising teams to improve user experience and conversion rates.
  • Monitor site performance, reporting on KPIs such as CAC, ROAS by Channel, MER, AOV, Customer Lifetime, and LTV.

Marketing Calendar / Sales & Promotions

  • Plan, develop, and execute promotional campaigns to achieve sales targets.
  • Manage seasonal campaigns, product launches, and special offers across all digital channels.
  • Analyze sales performance and optimize promotions for ROI.
  • Report sales performance weekly

Qualifications

  • 5+ years of experience in ecommerce marketing, with proven success in driving online sales.
  • Strong understanding of ecommerce platforms (e.g., Shopify).
  • Proficiency with digital marketing tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.).
  • Excellent analytical skills
  • Strong project management and organizational skills.
  • Creative thinker with a keen eye for detail

Nice to Have

  • Experience with SEO and content marketing.
  • Familiarity with CRO (conversion rate optimization) strategies.
  • Background in retail, consumer goods, or similar industries.

We thank all applicants for their interest in Kilne; however only those selected for an interview will be contacted.

Kilne is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.

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