Senior Product Manager

Who We Are
HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we're passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.

OUR VALUES, OUR PASSION
At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

• Customer-Focused. Passionate Advocates
• Courage to Act. Do the Right Thing
• One Team. One Vision
• Think Long-Term. Ever-Evolving
• Be Exceptional. Inspire Greatness

Position Summary
The Senior Product Manager plays a key role in shaping and delivering HomeEquity Bank's product and value proposition strategy. This role is responsible for managing end-to-end product development and lifecycle initiatives, including new product launches, enhancements, and process improvements that align with strategic priorities and deliver value to clients and the Bank.

Reporting to the Director of Product, the Senior Manager works cross-functionally with stakeholders across Marketing, Sales, Risk, Operations, Technology, Treasury, and Finance. They lead efforts to ensure HomeEquity Bank continues to offer best-in-class products and value propositions for Canadians aged 55+, supporting business growth and long-term value creation.

This role requires strong leadership, analytical thinking, and a client-centric mindset to translate business needs into scalable, high-impact product solutions.

MAJOR ELEMENTS OF THE ROLE
Product and Value Proposition Strategy

• Support the development and execution of HomeEquity Bank's product roadmap
• Manage product launches and enhancements, from ideation / definition through implementation
• Identify opportunities for continued innovation and value proposition differentiation

Product Lifecycle Management

• Oversee the full product lifecycle including performance monitoring, enhancement and support
• Conduct regular product reviews, leveraging data and client / partner / employee feedback
• Develop business cases for new product initiatives and / or enhancements
• Lead cross-functional teams in the planning and delivery of product initiatives
• Ensure product documentation, policies, procedures and controls are effective and compliant

Insights And Reporting

• Develop market, industry and product expertise in the Canadian reverse mortgage space
• Define and report on product KPIs; support broader business performance reporting
• Serve as a product subject matter expert for the Bank and key strategic projects
• Conduct market, competitor, and client research to inform product strategies and enhancements

Skills And Experience Required
Attributes

• Dynamic skill set that combines long-term strategic thinking with a meticulous attention to detail
• Collaborative and proactive, with a proven ability to build strong cross-functional relationships
• Skilled in leading complex projects and driving initiatives from concept to execution
• Excellent written and verbal communicator, adept at developing clear documentation and executive-level presentations
• Analytical and data-driven, with an ability to synthesize key insights and craft compelling stories
• Solid financial acumen, with the ability to interpret financial data, build financial scenarios / analysis, and support value-driven decision-making
• Highly organized, adaptable, and effective at managing multiple priorities in a fast-paced, dynamic environment

Qualifications And Technical Expertise

• University degree or equivalent experience; MBA or equivalent considered an asset
• Demonstrated experience in product management and / or financial services sector
• Experience with product development and lifecycle management in a regulated industry
• Knowledge of residential mortgage, lending, or banking products an asset
• Strong understanding of operational processes, compliance considerations, and customer experience best practices

WORKING CONDITIONS UNIQUE TO JOB

• Hybrid work environment

WHY WORK AT HOMEEQUITY BANK?
Great Environment
HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture – With People at the Centre
We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto's Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures , the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.

Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.

Celebrating Great Work and People
We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say 'great job' to their colleagues and leaders.

From our Appreciate Program to the High Five Award Program and President's Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks (for eligible employees)

• HomeEquity Bank offers a competitive total rewards package that includes:
• Extended health and dental benefits
• Employee & Family Assistance Program
• Employer-Matched Group Retirement Savings Plan
• Employee Share Investment Plan
• Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
• Employee corporate discount for GoodLife Fitness

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Please note that our successful candidate is required to complete a background check.

Stay in the Know
About
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Join Us If you're ready to build the future of reverse mortgages, we want to hear from you.