Sales manager

WHY CHOOSE LANCTÔT?

Lanctôt is a leader in the distribution of premium sports, outdoor, eyewear and fashion brands, representing some of the world's most renowned names and providing exceptional products across Canada.

With over seven decades of expertise and a legacy rooted in sportsmanship, Lanctôt is more than a distributor—we're innovators, athletes, and team players. As a third-generation family business, we bring together a rich history and a visionary approach to create a workplace where collaboration, creativity, and ambition thrive. Here, your skills are valued, your voice is heard, and your contributions truly matter. By joining Lanctôt, you're stepping into a culture that celebrates teamwork, empowers individuals, and inspires growth. Be part of a team that transforms challenges into victories, values every step of the journey, and strives for excellence together.

THE BENEFITS:

• Group insurance after 3 months, including telemedicine and employee assistance program
• RRSP program with employer contribution after 1 year
• Generous employee purchase program for all our brands – including and interest free program for purchasing electric bike
• A balanced work/life environment
• Not to brag, but our team is incredible

YOUR NEW CHALLENGE

We are looking for someone with a passion for baseball to join our team as a Sales Manager for Ontario. In this role, you will manage key accounts and a team of field sales representatives. You will play a key role in the growth of our brands by overseeing sales activities, supporting representatives on a daily basis, and ensuring effective execution of sales strategies.

YOUR RESPONSIBILITIES:

Sales representative management

• Manage and monitor key accounts with sales representatives, helping them to ensure proper follow-up.
• Monitor the performance of major accounts and ensure that the various brands benefit from optimal potential and adequate after-sales services.
• Define sales targets by brand with each sales representative to encourage growth and stimulate new business opportunities.
• Regularly review sales with each rep to discuss successes and growth opportunities.
• Encourage and support sales reps in their initiatives and in developing relationships with retailers.
• Maintain a strong relationship with retailers and obtain their feedback on sales representatives.

Foster a positive relationship between sales reps and other teams to create a strong sense of belonging and collaboration.
- Organize sales meetings
- Manage regional marketing budgets and develop annual plans with sales reps and encourage new initiatives within the regional marketing program.
- Meet with sales team on a weekly basis.

Sales management

• Communicate relevant information and feedback from reps and retailers to suppliers for existing and new products.
• Participate in S&OP meetings.
• Attend supplier meetings.
• Present new products, convey supplier/brand vision and objectives to sales team.
• Present our successes, areas for improvement, plans to implement these improvements and divisional objectives to our suppliers and Lanctot's management team.
• Keep abreast of industry news, research new and existing successful brands to identify and assist in the acquisition of new brands that share our passion for the sport.
• Work to exploit current opportunities and find new ones within our industry and market.
• To increase sales year on year, to become bigger and more important, and therefore more valuable to our retailers and suppliers.

QUALITIES OF OUR IDEAL CANDIDATE

• Minimum 3 years' experience in a similar role
• In-depth knowledge of the baseball industry
• Involvement in the sports community
• Strong communication and presentation skills
• Strong negotiation and persuasion skills
• Driven by challenges.
• Passionate team player