Digital Marketing Specialist

About Us

A Maze N Fun Inc. is Northern Ontario's leader in inflatable amusements, attractions, and festival entertainment. We operate multiple brands across the amusement, events, food service, pet retail, and technology sectors, including Northern Bounce Inc., and Game On Express. Our dynamic and fast-paced environment requires a marketing professional who thrives on variety, challenge, and creativity.

Position Overview

We are seeking an enthusiastic and experienced Digital Marketing Specialist to lead the development and execution of digital strategies across our family of brands. The ideal candidate is self-motivated, thrives in a multi-brand environment, and is comfortable juggling diverse tasks—from managing social media and PPC campaigns to updating websites and creating compelling content.

Key Responsibilities

• Digital Advertising:
• Develop, launch, and manage Google Ads (PPC) and social media advertising campaigns
• Monitor and analyze ad performance and ROI, making real-time adjustments
• Social Media Management:
• Create and curate content calendars across platforms (Facebook, Instagram, TikTok, etc.)
• Engage with audiences and respond to messages/comments in a brand-aligned tone
• Track analytics and prepare monthly performance reports
• Website & SEO:
• Update and maintain multiple websites using WordPress, Shopify, or other platforms
• Perform on-page SEO optimizations and monitor keyword rankings
• Collaborate with developers or designers as needed
• Content Creation:
• Design and publish digital assets (ads, banners, reels, videos, etc.)
• Write copy for blogs, landing pages, email campaigns, and marketing collateral
• Email Marketing:
• Create and manage newsletters and promotional campaigns using platforms like Mailchimp or Constant Contact
• Monitor open rates, click-throughs, and conversions
• Brand Management:
• Maintain consistent voice, look, and feel across all platforms for each brand
• Track brand sentiment and customer feedback to inform messaging

Qualifications

• 2–4 years of experience in digital marketing, preferably in a multi-brand or agency setting
• Proficiency with Google Ads, Meta Business Suite, and SEO tools (e.g., SEMrush, Google Analytics, Google Search Console)
• Strong working knowledge of CMS platforms (WordPress, Shopify), email marketing tools, and Canva/Adobe Creative Suite
• Ability to adapt tone and messaging for various brand identities
• Strong organizational and time-management skills; able to manage multiple priorities
• Creative thinker with a passion for innovation, storytelling, and digital trends

Bonus Skills (Not Required, but Preferred)

• Video editing (e.g., Premiere Pro, CapCut)
• Photography and graphic design
• Experience with Zapier, CRM systems, or automations
• Basic HTML/CSS

Job Type: Full-time

Pay: $20.00 per hour

Benefits:

• Casual dress
• Company events
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care

Ability to commute/relocate:

• Chelmsford, ON: reliably commute or plan to relocate before starting work (required)

Education:

• AEC / DEP or Skilled Trade Certificate (preferred)

Work Location: In person