Digital Marketing Specialist

**About Us**

A Maze N Fun Inc. is Northern Ontario’s leader in inflatable amusements, attractions, and festival entertainment. We operate multiple brands across the amusement, events, food service, pet retail, and technology sectors, including **Northern Bounce Inc.**, and **Game On Express**. Our dynamic and fast-paced environment requires a marketing professional who thrives on variety, challenge, and creativity.

**Position Overview**

**Key Responsibilities**
- **Digital Advertising**:

- Develop, launch, and manage Google Ads (PPC) and social media advertising campaigns
- Monitor and analyze ad performance and ROI, making real-time adjustments
- **Social Media Management**:

- Create and curate content calendars across platforms (Facebook, Instagram, TikTok, etc.)
- Engage with audiences and respond to messages/comments in a brand-aligned tone
- Track analytics and prepare monthly performance reports
- **Website & SEO**:

- Update and maintain multiple websites using WordPress, Shopify, or other platforms
- Perform on-page SEO optimizations and monitor keyword rankings
- Collaborate with developers or designers as needed
- **Content Creation**:

- Design and publish digital assets (ads, banners, reels, videos, etc.)
- Create and manage newsletters and promotional campaigns using platforms like Mailchimp or Constant Contact
- Monitor open rates, click-throughs, and conversions
- **Brand Management**:

- Maintain consistent voice, look, and feel across all platforms for each brand
- Track brand sentiment and customer feedback to inform messaging

**Qualifications**
- 2-4 years of experience in digital marketing, preferably in a multi-brand or agency setting
- Proficiency with Google Ads, Meta Business Suite, and SEO tools (e.g., SEMrush, Google Analytics, Google Search Console)
- Ability to adapt tone and messaging for various brand identities
- Strong organizational and time-management skills; able to manage multiple priorities
- Creative thinker with a passion for innovation, storytelling, and digital trends

**Bonus Skills (Not Required, but Preferred)**
- Video editing (e.g., Premiere Pro, CapCut)
- Photography and graphic design
- Experience with Zapier, CRM systems, or automations
- Basic HTML/CSS

Pay: $20.00 per hour

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care

Ability to commute/relocate:

- Chelmsford, ON: reliably commute or plan to relocate before starting work (required)

**Education**:

- AEC / DEP or Skilled Trade Certificate (preferred)

Work Location: In person