Toy Company Social Media Specialist: Full-Time, In-Office, Newmarket, ON

2 days ago

Newmarket ON LY Z, Canada Maplelea Full time $45,000 - $75,000 per year

About Maplelea Canadian Dolls

Our mission is to make a difference in the lives of Canadian children by providing age-appropriate dolls and activity products that promote creative play and healthy, active lifestyles, while fostering a love and interest in Canadian culture, heritage and geography. Our dolls are meant to be both an inspiration to, and a reflection of, Canadian kids from coast to coast to coast.

Our customers range from kids to collectors ("kidults") who love storytelling as much as we do. We are a small, dedicated team (just six of us) located in Newmarket, ON.

The Role

We're looking for a story-driven Digital Media Specialist who can capture the hearts of parents and doll enthusiasts. You'll plan, produce, and analyze engaging content that tells the stories of our doll characters, our brand, our business, and Canada itself — through words, images, and video.

Responsibilities

  • Identify and share the stories that make Maplelea a uniquely Canadian company — from the people behind the scenes to the heritage that inspires our dolls.
  • Film, edit and manage highly engaging videos, reels, and images for Facebook, Instagram, YouTube, and Pinterest
  • Write clear, compelling captions, hooks, headlines, posts, and blogs that showcase Canadian culture, geography, and history through the Maplelea lens.
  • Analyze performance metrics and engagement to continually improve reach and impact.
  • Collaborate directly with the Founder/President to shape storytelling strategies and promotional campaigns on multiple platforms, including email.
  • Help keep our website up to date with constantly changing product images, content and promotions.
  • Communicate directly with customers and fans through online responses.

Qualifications

  • Creativity, curiosity, and initiative — someone who sees stories everywhere, and can capture authentic, behind-the-scenes moments that resonate. A natural storyteller with a passion for Canada — its people, places, and heritage.
  • Excellent writing skills and impeccable English.
  • Strong video filming and editing skills (Reels, short-form content, etc.).
  • Experience with current digital platforms (Facebook, Instagram, Pinterest, YouTube, Klaviyo, Shopify, etc.).
  • Understanding of content strategy, community engagement, and visual branding.
  • Expertise in product photography, including lighting techniques.
  • Educational background in, or significant knowledge of, Canadian history, geography, and culture.
  • Familiarity with scheduling, analytics, KPIs, content tools (e.g., Meta Business Suite, Canva, and similar), and email marketing,
  • Must live locally and work in-office in Newmarket, Ontario.

To Apply

Please submit your résumé with a cover letter specifically relating to this position, along with a link or portfolio showcasing your work.

Job Types: Full-time, Permanent

Pay: $45,000.00-$75,000.00 per year

Benefits:

  • Casual dress
  • On-site parking
  • Store discount

Work Location: In person

  • Social/digital Media Trainer

    3 days ago

    Newmarket, Canada Zoobla Financial Full time

    **Number of Positions: 1** **Location**:Newmarket, Ontario **Salary**:$16-$18 per hour + benefits **Hours**:Full Time or as agreed upon **The Position**: Do you tweet, share, and post on social media in your sleep? Do you live and breathe digital? Do you have in-depth social media knowledge that you love to share? Do you know the difference between...

  • Social Media Poster

    5 days ago

    Newmarket, Canada Rangeview Sports Full time

    We're hiring! This position is in-house, full-time. You must live locally to our store location. **Job Title**:Social Media Poster We are looking for a creative and highly motivated individual to join our team as a Social Media Poster. In this role, you will be responsible for posting content on various social media platforms. **Key...

  • Customer Relations Specialist

    1 week ago

    Newmarket, Canada Audi Newmarket Full time

    Customer Relations Specialist Audi Newmarket, Newmarket, ON L3Y 9A1 Are you a people person with exceptional communication skills, a passion for problem-solving, and a dedication to delivering outstanding customer service? If you're ready to be the voice of our company and help customers with a smile, we have the perfect opportunity for you! We're looking...

  • Social Media Specialist

    1 week ago

    Newmarket, Canada Greenworks Tools Full time

    **Position Summary**: Greenworks Tools Canada is looking to bring a social media specialist onto our growing marketing team. As our social media specialist, you will create and post content across all our social media platforms with audience building and reach being our main goal. You will monitor metrics, stay up to date on trends and tech, and show off...

  • Delivery Specialist

    7 days ago

    Newmarket, Canada Volkswagen of Newmarket Full time

    Delivery Specialist Volkswagen of Newmarket Newmarket ON L3Y 9A1 Are you ready to elevate your career in the automotive industry? Volkswagen Newmarket is on the hunt for a motivated and enthusiastic Delivery Specialist to join our team. Now in partnership with North America’s largest automotive retailer, Lithia and Driveway, it’s your chance to work...

  • Real Estate Administrative Assistant

    2 weeks ago

    Newmarket, Canada Anna Shirazi Real Estate Team Full time

    **Job Title**: Real Estate Administrative Assistant **Company**: The Anna Shirazi Team - Century 21 Heritage Group **Location**: Newmarket, ON (In-office only) **Compensation**: Based on experience; Independent Contractor **About Us**: The Anna Shirazi Team is the top-performing real estate team at Century 21 Heritage Group, proudly serving Newmarket and...

  • Brand Ambassador

    2 weeks ago

    Newmarket, Canada Zanchin Automotive Group Full time

    **Brand Ambassador - Mercedes-Benz Newmarket** **Qualifications**: - Proficient with all major social media platforms. - Basic understanding of Microsoft Office & Outlook. - An understanding of how to utilize social media to gain exposure and drive sales - Ability to network through social media and integrate the dealership in the community. - Ability to...

  • Dental Receptionist

    1 week ago

    Newmarket, ON LY Z, Canada Studio Dental Newmarket Full time $40,000 - $70,000 per year

    The team at STUDIO DENTAL UPPER CANADA located in NEWMARKET, ONTARIO are looking for a passionate, hard-working Dental Receptionist on a FULL TIME OR PART TIME BASISThe ideal Dental Receptionist for our team enjoys working collaboratively with others and behind the scenes to organize, implement systems and structure and ensure the practice runs...

  • Spa Associate

    2 weeks ago

    Newmarket, ON LY G, Canada Newmarket Full time $36,000 - $50,000 per year

    Responsive recruiterBenefits:Competitive salaryDental insuranceEmployee discountsHealth insuranceOpportunity for advancementTraining & developmentVision insuranceJoin Our Team as a Spa Associate at Hand & Stone – Newmarket Location: 77 Harry Walker Pkwy S, Unit-2, Newmarket, ON L3Y 0G3If you enjoy being the welcoming face that sets the tone for someone's...

  • Visual Merchandiser

    2 weeks ago

    Newmarket, Canada Farmers Trading Company Ltd Full time

    Are you ready to put your creativity to work?Do you like working in a fast-paced environment?Have previous experience in Visual Merchandising?Do you want the opportunity to work in a multi-category retail environment?We are seeking a talented individual to join our Newmarket team as a Visual Merchandiser.You will support and guide the store team to deliver...