Adobe Customer Real-Time Data Platform

1 week ago

Toronto, Ontario, Canada hireVouch Full time US$120,000 - US$180,000 per year
About the Role: We are seeking an experienced Adobe Customer Real-Time Data Platform (CDP) expert to support a high-impact project for a globally recognized Big 4 accounting firm. This role involves collaborating with cross-functional teams to design, implement, and optimize customer data strategies, enabling the firm to leverage real-time insights to drive business outcomes.

Key Responsibilities:

  • Platform Implementation and Configuration:

    • Lead the end-to-end implementation of Adobe Real-Time CDP, ensuring seamless integration with existing systems and tools.

    • Configure data schemas, segments, and activation workflows to meet project requirements.

  • Data Strategy and Architecture:

    • Design and implement scalable data ingestion processes, ensuring data accuracy and compliance with security and privacy standards.

    • Establish a unified customer profile by integrating data from multiple sources, including CRM systems, marketing platforms, and transactional databases.

  • Real-Time Data Activation:

    • Develop real-time data activation strategies to enable personalized customer experiences across various touchpoints.

    • Create and manage customer segmentation and targeting initiatives to drive actionable insights.

  • Collaboration and Stakeholder Management:

    • Work closely with business stakeholders, IT teams, and external vendors to align on project goals and deliverables.

    • Provide thought leadership and guidance on best practices for leveraging Adobe Real-Time CDP.

  • Performance Optimization:

    • Monitor and analyze platform performance, identifying opportunities for improvement and implementing enhancements.

    • Generate reports and dashboards to visualize data insights and demonstrate project success.

Qualifications and Skills:

  • Proven expertise in Adobe Customer Real-Time Data Platform (CDP) with a track record of successful implementations.

  • Strong understanding of customer data management, including data integration, identity resolution, and real-time activation.

  • Hands-on experience with Adobe Experience Cloud and its ecosystem (e.g., Adobe Experience Platform, Adobe Journey Optimizer).

  • Proficiency in data architecture, SQL, and API integrations.

  • Familiarity with privacy regulations such as GDPR and CCPA.

  • Excellent problem-solving skills and the ability to manage complex technical projects.

  • Strong communication and stakeholder management skills.

  • Experience working with enterprise-level clients, preferably in the professional services or financial sectors.

Preferred Qualifications:

  • Adobe Certified Expert in Real-Time Customer Data Platform or related certifications.

  • Background in marketing technology, data analytics, or customer experience management.

  • Experience with other customer data platforms or marketing automation tools.

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