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Channel Development Representative

2 weeks ago

Toronto, Ontario, Canada Premier Brands Full time

Job description:

Are you the kind of person with a passion for world class brands, relationship building and a constant desire to improve and win?

If you are, then we may just have an opportunity for you on our sales & merchandising team at Premier Brands in the GTA market, Canada's most exciting & competitive beer & cider market.

Premier Brands is a family-owned business that was established in 1988 and today is Canada's leading independent import beer, import cider and non-alcoholic beer company by sales. We constantly strive to improve our teams and our brands and provide an environment where people feel valued and valuable

Job Position & Role

  1. Relationship Building

  2. Develop and maintain strong, long-term relationships with key accounts and store managers.

  3. Act as the main point of contact for all customers within the territory, ensuring consistent communication and support.

  4. Account Development

  5. Manage and grow existing accounts through tailored sales strategies and execution plans.

  6. Identify and open new business opportunities within the territory to expand brand presence.

  7. Conduct regular store visits to monitor performance, identify gaps, and execute corrective actions.

  8. Distribution Growth

  9. Increase product distribution by securing new listings and ensuring proper product availability.

  10. Optimize shelf space, cold box presence, displays, and POS execution to enhance visibility and sales.

  11. Channel Execution & Follow-Up

  12. Work across Convenience channel to ensure compliance with brand standards and execution guidelines.

  13. Collaborate with cross-functional teams to support channel-specific initiatives and promotional activities.

  14. Strategy Development Based on Data & Insights

  15. Analyze sales reports, market trends, and customer insights to identify opportunities and challenges.

  16. Develop territory strategies and action plans supported by data-driven decision making.
  17. Track KPIs and provide regular updates on performance, distribution, and execution.

Compensation

  • We offer a number ways to earn including competitive base salary, sales commissions, merchandising and team performance bonuses.
  • Sales contests for tickets, trips and prize money.
  • Auto & gas allowance, company phone and personal beer, cider and non alc beer allowance.
  • Matching RRSP

Benefits

  • Group Benefits Coverage including extended health care with vision & dental coverage
  • Long term disability coverage, life insurance and AD&D

Qualifications:

  • Must be at least 19 years of age
  • Must live in the territory
  • Must have fully insured, reliable and appropriate transportation
  • Must possess a valid Driver's License
  • Bachelor's or equivalent degree required
  • 1 or more years' selling or merchandising experience in a fast-paced consumer goods
  • Knowledge of Liquor Board Regulations, industry trends & competition a plus
  • Excellent negotiation and influencing skills
  • Must be a detail and results-oriented professional
  • Proficient PC, iPad and MS Office skills

Job Type: Full-time

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • RRSP match
  • Vision care

Experience:

  • Sales & Merchandising: 1 year (required)

Work Location: In person

Job Type: Full-time

Pay: $50,000.00-$65,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Extended health care
  • Life insurance
  • RRSP match

Work Location: On the road