Growth Marketer

5 days ago

Edmonton, Alberta, Canada CareCru Full time

CareCru is seeking a Growth Marketer who blends digital demand gen, marketing ops, content, and events. You'll turn market warm intel into demos, orchestrate smart campaigns, and make our event presence punch a little above its weight. You'll collaborate closely with Product, Sales, and management to find levers that grow revenue.

Let's talk if you...

  • Are endlessly curious about your customers, their pain points, and evolving technology
  • Are a great story teller with excellent writing skills
  • Are the kind of person who takes initiative
  • Have a sharp design eye and sweat the visuals for creative direction
  • Have a high bar for brand quality and work hard to protect it from mediocrity
  • Have a natural sense of urgency in everything you do
  • Can write crisp, conversion-focused copy and iterate based on results
  • Are comfortable in marketing ops: workflows, segments, lifecycle stages, dedupe
  • Know what
    works
    at local events and how to drive measurable ROI

What you'll do

  • Identify & segment compatible DSOs/multi-location groups; own HubSpot hygiene (dedupe, ICP fields, owners)
  • Source/enrich prospect lists (vendors or call-farms) with PMS + competitive intel
  • Build & manage multi-step, multi-channel drip sequences to book demos
  • Write/test conversion-focused copy (subject lines, CTAs, cadence) and iterate based on results
  • Launch targeted, competitive "take-out" plays and optimize by cohort
  • Ship outbound content—social, PR, case studies, blogs, landing pages—and maintain a prioritized content calendar
  • Run high-value events end-to-end (budgets, logistics, vendor packages); create collateral + lead-capture/follow-up flows
  • Drive pre/during/post-event campaigns; report on pipeline & ROI
  • Support product marketing: short eLearning/product videos; launch assets; turn outcomes into case studies

Qualifications

  • Have
    3+ years
    in B2B SaaS marketing (startup/scale-up pace)
  • Bonus: Exposure to dental/healthcare
  • Bonus: Light design/video chops to produce assets that look great quickly
  • Bonus: Comfortable with HubSpot, Webflow, Figma

Why CareCru?

  • Put CareCru on the map - your work will set the standard as we scale our GTM
  • Be an early-stage contributor in high-growth company run by a proven team with successful SaaS startup experience
  • Competitive salary and early-stage stock options
  • Excellent benefits package including health, life, dental and vision
  • Be part of a passionate, entrepreneurial team that works hard and has fun doing it

About CareCru

CareCru is building the premier growth platform in dental. Both single-location practices, and dental groups, can supercharge their business by connecting their DPMS to the CareCru Platform to:

  • Reveal the health of the practice(s) (Business Intelligence, AI-driven Insights)
  • Boost team productivity by intelligently automating tasks (CRM-like Business Process Automation)
  • Deliver an unparalleled patient experience (Next-gen Online Scheduling, Modern Patient Engagement)

Adding the "Cru" is like adding three world-class team members to the practice—a front office administrator, a marketing specialist, and a practice consultant.

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