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Senior Associate, Growth Marketing

4 hours ago

Toronto, Ontario, Canada HelloFresh Full time

At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust. We're incubated within the HelloFresh Group, which provides us the agility of a startup with the resources and support of a global organization.

We are looking for a detail-oriented and driven Senior Growth Marketing Associate to join our team. Reporting to the Growth Marketing Lead, you will have the opportunity to make a significant impact on one of the fastest-growing brands in the HelloFresh family and help define its culture along the way. The ideal candidate is a proactive and hands-on professional, eager to learn and grow in a fast-paced environment. If you are passionate about Growth, have a track record of scaling paid social programs for brands, have a strong creative intuition, and share our love for dogs, this is the perfect role for you.

You will…

  • Sit at the intersection of paid media and performance creative
  • Manage the day-to-day execution and optimization of key campaigns across Meta, TikTok, Influencer and other growth marketing channels
  • Collaborate with creative partners, designers, and influencers to maintain a pipeline of scroll-stopping performance creative
  • Set up, test, deploy, and analyze experiments (creative, discount, user journey, attribution, etc.)
  • Own cost reporting and campaign setup
  • Report on and improve key KPIs. Provide actionable insights, highlighting key trends, and identifying strategic opportunities
  • Work cross-functionally with the broader team to support seasonal initiatives and changes to brand positioning
  • Identify and pursue new growth opportunities, tools, and platforms that can improve campaign and team process efficiency
  • Jump in hands-on where needed, whether developing ad creative, QA'ing tracking links, or pulling adhoc performance reports
  • Test new potential marketing channels to ensure continuous business growth
  • Face a steep learning curve and benefit from a significant boost to your professional development

You are…

  • An expert performance marketer: you know what works and what doesn't. You've scaled brands' budgets and know how to structure ad accounts to achieve profitable growth.
  • Process driven: you have a system to test new creatives, scale winners, and analyze results. You have hypotheses for why ads will work or why they fell flat
  • Creative & resourceful: you can translate your ideas into clear, simple designs for partners to develop. You know how to use Canva and CapCut to move quickly when needed
  • Entrepreneurially Minded: you have vision, passion, and imagination; you are not afraid to ask, 'what if' and constantly challenge the status quo
  • Analytical: data is your friend; you're able to translate numbers into action and pave the way for efficiency
  • Team-oriented: you work well both in a team setting and autonomously. You don't need to wait for clear instructions before you can take action and launch successful initiatives
  • Customer-centric: you understand our customer and can put yourself in their shoes. You consume media with a marketing mindset and apply inspiration to your own work
  • Strategic: you recognize and resolve situations that are ambiguous or challenging and use logic to identify alternatives, evaluate, and present approaches to solving complex problems while thinking in terms of contingency plans

You have…

  • A love for dogs
  • 4+ years of Growth marketing; background in D2C (ecomm or subscription) is a must
  • 2+ years of recent hands-on Meta media buying experience
  • Excel/Google Sheets mastery, GA4 proficiency; basic SQL knowledge is a plus
  • Strong creative intuition - you can spot what content is likely to perform well and why
  • Experience working with influencers, designers, and creative partners
  • A strong understanding of performance marketing metrics (CPM, CVR, CAC, LTV, ROI)
  • Experience collaborating with and influencing cross-functional teams across different offices
  • Strong communication, writing, and presentation skills
  • An obsession with growth and building things and a positive mindset towards challenges and new opportunities
  • Interest in learning about the full marketing mix and cross-channel impact

Let's cut to the cheese, this is why you'll love it here

  • Box Discount - Amazing discounts on 1 box per week 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships
  • Vacation & PTO -Time off is also an important part of self-care We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits - A parental leave top-up program for expectant parents.
  • Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Work Hard & Have Fun - From team socials to engaging company days, you'll have plenty of opportunity to experience the fun
  • Diversity & Inclusion Initiatives - With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • Food Puns - this one is kind of a big dill if you haven't already noticed. We even have some punny meeting room names

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

LI-HYBRID

Working Conditions

It's no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

Interested in joining the HelloFresh team? Don't be chai, apply Submit your application in PDF format today.