Senior Analyst, Performance Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

As part of the New Customer Acquisition Team, the Senior Analyst, Performance Marketing (Paid Search) will play a critical role in driving profitable growth through the Paid Search/PPC channel. This role will lead the strategy, execution, and optimization of search marketing campaigns across the American Express Consumer and Commercial portfolios, ensuring continued delivery of strong acquisition performance during the maternity leave period.

The ideal candidate is an analytical and proactive marketer with interest in performance marketing, a passion for data-driven decision-making, and a collaborative approach to cross-functional work. This is a unique opportunity to take ownership of a high-performing channel, managing significant budgets and contributing directly to the business's growth goals within a dynamic and supportive environment.

Key Responsibilities

• Paid Search Leadership: Lead the planning, execution, and optimization of Paid Search campaigns across Google and Bing to deliver efficient acquisition at scale.Manage day-to-day operations of campaigns in collaboration with Enterprise Digital Teams and platform partners.

• Performance Optimization: Monitor performance and deliver actionable insights to enhance ROI and conversion performance. Identify and execute opportunities for bid strategy improvements, creative testing, and keyword expansion.

• Cross-Functional Collaboration: Partner with internal teams (Product, Brand, Analytics, Legal, and Compliance) and external agencies to ensure Paid Search aligns with brand, compliance, and commercial objectives.

• Budget Management: Oversee Paid Search budget pacing and accuracy, ensuring spend aligns with targets and business priorities.

• Testing & Innovation: Maintain a strong test-and-learn roadmap for the channel, identifying new tactics, automation opportunities, and audience strategies to enhance performance.

• Reporting & Insights: Deliver weekly and monthly performance reports with key insights, trend analysis, and strategic recommendations for senior stakeholders.

• Market Awareness: Stay informed of search engine updates, competitor strategies, and emerging trends to ensure Amex's Paid Search program remains best-in-class.

What You'll Gain

• Hands-on leadership of a major performance channel with measurable business impact.

• Exposure to a collaborative, innovative, and data-driven marketing environment.

• Opportunity to contribute meaningfully to Amex's acquisition growth agenda during a key coverage period.

Minimum Qualifications

• Strong analytical skills and experience translating performance data into actionable insights.

• Experience managing agency relationships and large marketing budgets.

• Excellent communication and stakeholder management skills.

• Ability to work independently and manage multiple projects in a fast-paced environment.

• Proficiency in Microsoft Excel and PowerPoint.

Preferred Qualifications

• Experience managing Paid Search campaigns (Google Ads, SA360, or equivalent platforms) or other performance marketing channels (Paid Media, Social, Programmatic).

• Experience in financial services or B2B marketing.

• Familiarity with attribution, automation, and testing frameworks.

• Exposure to other digital performance channels (Social, Display, Programmatic).

The Job posting is for an existing vacancy.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the "Prohibited Grounds").   If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.